Rihanna Launches SavageXFenty
“We want to make people look good and feel good,” – Rihanna.
The long-awaited collection by superstar Rihanna, SavageXFenty, was released today, at exactly 12am EST. Fans and lingerie lovers from all over the world have been expecting the launch since last month, with hints that have been dropped by the brand’s and Rihanna’s instagram accounts. After the success of Fenty Beauty, the star’s beauty line, it’s no surprise that her lingerie line carried the same hype and attracted so many followers. As expected, some styles are already sold out this morning.
Rihanna, as always, brings diversity to her products, featuring a wide range of models. Buyers have clearly been looking for brands that represents them not only with different faces than the average European-looking models but also with a large range of sizing. SavagexFenty have listened and, together with a line that have seven colors categorized as nudes (Bare, Honey, Tobacco, Brown Sugar, Spiced, Cocoa and Caviar) but also sizes that go up to, at least now, 44DD and 3XL, which is plenty to a new lingerie line. “We want to make people look good and feel good,” Rihanna on the website, and her fans definitely think that she achieved it.
Featuring pieces that range from everyday basics, such as the t-shirt bra, to boudoir essentials, the line has styles for every taste, with an everyday sexy vibe, that aims to make wearers feel sensual but also comfortable. The quality have not been tested yet by customers or bloggers that we know of. Prices start at $16.50 for some microfiber panties and go up to $97.80 for the lace corsets.
SavageXFenty is sure to shake up the lingerie industry, proving, just like Fenty Beauty did, that models with different skin tones and sizes are desired by customers as they want to feel represented.
Learn more about SavageXFenty