Rose Powder Shop

Rose Powder Shop

Roses are the ultimate symbol of romance. They evoke beauty and passion, so it’s no stretch that the London-based line of premiere line of lingerie and bralettes, Rose Powder Shop uses this desirable flower as its namesake.

Rose Powder Shop’s current collection, “Rainbow Mist” collection features over 20 must-have styles all inspired by nature and designed by company founder, Irena Kis.

“Nature is very powerful and it’s a big part of our lives,” says Irena. “We are surrounded by it, breath, eat it. Nature has so many colors, forms, moods, which I effectively combine and mix when creating my pieces. And there are no limits, unless you set them yourself.”

Retail Background

Rose Powder Shop

Irena worked with luxury brands at British luxury retailer Rigby & Peller and learned to sew from her mother, who worked as a professional seamstress.

She says working at Rigby & Peller, and being exposed to so many high-end brands like PrimaDonna, Empreinte, Andres Sarda and Aubade inspired her to create beautiful designs of her own.

Rose Powder Shop

“Learning how well they made, observing how they fit on a body and listening how they made women feel while wearing my favorite styles inspired me, too,” she says. “I usually reached home after work and drew styles I wanted to make. I drew 20 styles + other 50 that I worked on for the past 2 years, asked friends their opinion which ones they loved the most and picked 15 the most popular. This was how the ‘Rainbow Mist’ collection has been born.”

Rainbow Mist

Rose Powder Shop

The Rainbow Mist collection includes 20 lingerie styles all different from one another, each set is in a different color or combination of colors. “We know that a ‘rainbow’ is a multicolored meteorological phenomenon, which is compared in our case to this collection where each piece introduces a different color and a different style,” says Irena.

‘Mist’ gives more of a romantic, mysterious feel and meaning to the name of this collection, she adds.

Rose Powder Shop

Standouts from the collection include the Nova-Floral soft cup lingerie set. The non-wired V-neck soft Cup Bra is a feminine style in mint green with black contrasting trim. It has fully adjustable straps, and delicate embroidered detail and comes with the matching thong.

Rose Powder Shop

The Freya floral halter neck bralette features elegant embroidery and a silky back tie that lends a pretty finishing touch. The matching thong features asymmetrical slidable sides for a small through a large fit. It combines classic colors and floral elegance for a beautiful look and comfortable fit.

Lingerie and a Movie

Every new Rose Powder collection will be accompanied by a short film. The most recent, shot by the James Ward, who has worked on campaigns for Swarovski, Armani and Tiffany & Co, brings the magic of the collection to life. Former Miss England, actor and model Laura Coleman makes her debut for Rose Powder as the female lead Jasmine, and Nari Blair Mangat, former James Bond ‘Spectre’ actor, is the male lead.

Learn more about Rose Powder Shop


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