Rossell England SS16

Rossell England SS16 LK 09 black kite

“Elegantly designed underwear for discreet luxury. Made in the UK.” – Jo Rossell.

Rossell England, created by founder Jo Rossell from a personal desire to make contemporary designed, cotton and silk underwear for women launched her new brand, Rossell England.

Timeless, understated and luxurious, the underwear shapes clean lines using Swiss and Italian cotton and silk which feel pure on the body.
Rossell SS16 LK 04 trapeze short

Innovative cutting combines form and function creating structured wireless support. The bespoke nickel free closure is positioned asymmetrically for comfort, also making it a perfect bra for backless evening dresses.

Rossell SS16 LK 02 angled brief

The collection is skillfully produced in one of the few remaining specialist lingerie factories in the UK.

The result is a brand that’s made for real life, real women and real everyday luxury. Briefs range from £48-£65 and £98-£125 bras.

Jo has 16 years experience designing and working for womenswear brands Narciso Rodriguez & Calvin Klein in New York and consults at Margaret Howell in London.

Rossell SS16 LK 07 side view

The SS16 collection is available to buy on-line at

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