Salon International de la Lingerie Preview
Paris is arguably the romantic capital for lingerie and this weekend, buyers, brands and press meet under one roof for three days to see the latest designs, trends and do business at Salon International de la Lingerie.
The show features over 500 exhibiting brands and a variety of events, seminars and conferences. Eurovet, the show’s organizer, has put together a handy Interactive Trade Show Map for visitors to use to plan ahead and search for brands to visit.
We’re interested to see new events like the INVISTA sponsored Dancing Legs Show. The event features a French, Cabaret-style fashion show showcasing all of the trade show’s hosiery in just 10 minutes. “The Legwear Wall gives visitors a new experience: hands-on discovery of the latest hosiery products.”
Also new will be this edition’s Trend Boutique – an on-site boutique mockup giving visitors a fresh and practical look at FW14/15 trends. The trend boutique includes a presentation by Nelly Rodi and advice on merchandising and creating window displays.
“Come get inspired in our 130 m² boutique where you’ll discover the latest merchandising innovations and learn how to bring trends forum information into the your own retail space. You’ll find ideas on product presentation, welcoming clients, merchandising, creating window displays, leader products, complementary offers and more,” says the show organizers.
A full show and event schedule can be found on Salon’s website: http://www.lingerie-swimwear-paris.com/
In the mean time, we wanted to highlight a few of brands taking part in the Paris show. You’ll find a brief description, booth number and the best wholesale contact. Enjoy and please send us your images of the show! (Editor’s Note: brand descriptions provided by each brand.)
Lucile & Co • Booth #E93
Luxury lingerie brand, Lucile, is a luxury lingerie label with a unigue British heritage, from the label’s origins from the revolutionary designs of Lady Duff Gordon, through to its modern day incarnation as a champion of British designer lingerie. The Lucile name speaks to an unrivaled standard of elegance and femininity – luxury lingerie that is formed using only the purest of silks, the finest georgettes and the most beautiful, intricate laces.
Tia Lyn Lingerie • Booth #B76
The Tia Lyn collection reveals the underpinnings of a more sophisticated woman where as you get closer to her inner layer, the layers become just as lovely as she is. Best known for its fashionable plus sizes and great fitting curvy styles; Tia Lyn is a two time winner of the international CILA awards for the Best Plus Size Collection.
Seven til Midnight • Booth B76 & BIS
Seven ’til Midnight, the contemporary lingerie division of Carrie Amber Intimates, embodies a panache and passion for fashion forward designs, impeccable craftsmanship, bold colors and eye-catching prints with luscious fabrics and flirty details.
Lost in Wonderland • Booth D88
We are lost in wonderland.
We are Berlin’s hottest new label for luxury lingerie.
We work with finest french laces & feather-light fabrics from Europe.
And of course we keep everything else happening in Europe to be able to assure a sustainable and fair value chain.
Founded by designer & lingerie devotee Scarlett Großelanghorst in 2012 the brand made itself a name due to it’s modern and yet classy & playful-sophisticated styles quickly.
Flirty Pretty Things • Booth #F98
Flirty Pretty Things is Dirty Pretty Things sister brand. Designer and founder Claire Merry says, ““After five years of continuous growth, the demand for a more accessible and commercial range has been at the forefront of our expansion plans and we are very excited to finally announce our sister brand ‘Flirty Pretty Things’”, said the brand. “This affordable and fashion forward diffusion range is a must have for every girl’s underwear drawer.”
Affinitas & Parfait • Booth A66/B65
Affinitas makes it her mission to bring beautiful lingerie to women around the world seeking Sophisticated & quality lingerie at affordable prices in stylish, quality intimates. To achieve this goal, each piece of Affinitas lingerie is crafted with creative, fashion forward designs, fine, soft-to-the-touch materials, and a special attention to superior comfort and fit.
Gattina • Booth J16/K17
Gattina’s latest FW14 collection offers a beautiful selection of sleepwear and loungewear steeped in rich, basic hues and bursts of colors and lovely prints. The brand also offers it’s new “Fresh Collection” for FW14 which offers brighter prints.