Scenes from Journelle’s SoHo Store Party

Great music, great company, great wine and a beautiful new store. We had a blast at Journelle’s opening night celebration for its new SoHo store here in New York City.

(Ah, and the music selection was amazing that night. Big fan of DJ Neil Armstrong now!)

The new store is now open and located at 125 Mercer Street and brings with it all the style, details and elements of Journelle’s other stores including that distinct and deep purple.

That night, guests were treated to a fun, relaxing atmosphere and a chance to mingle with just about everyone. There was also an impromptu photo shoot at the front of the store, it was nice to see models wearing Bordelle.

Here’s a quick video we did from the festivities:

I talked to Claire Chambers, founder of the boutique, about future plans for new stores and she said that four more are in the works. As to where, Claire said Los Angeles is definitely on the map.

More info on Journelle, here: journelle.com

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