Seven ‘til Midnight To Debut Holiday 2012 Collection At Miami Swim Show
Seven ‘til Midnight, the Los Angeles-based contemporary costume and lingerie line, will debut its Holiday/Valentine’s 2012 collection at the Miami Swim Show this July 16 – 19. Seven ‘til Midnight will also showcase the collection at Curve Las Vegas, August 22-24.
The company describes the line as aptly named “for the hours that conjure up titillating fantasies and mischievous rendezvous, is introducing forty new styles this season, drawing inspiration from modern pin up girls for this latest collection.”
Sequin, marabou, and glitter detailing are ever-present in the holiday grouping, evoking classic glamour. The collection is divided up into twelve groupings, designed and styled to reflect distinct calendar girl personalities. For instance, February’s calendar girl, “The Bad Ass,” is styled in fiery reds and sultry lurex. Meanwhile, July takes a playful cue with the “The Sweetheart,” a collection featuring sweet touches like lace bows, ruching, and pink ruffles. With twelve distinctive sub-collections, Seven ‘til Midnight holiday 2012 has something to suit every style.
Beyond that, Seven ‘til Midnight also continues to expand upon its lingerie offerings with the addition of several new bodies this season. The holiday collection features menswear inspired, satin sleepwear, which is offered in a fun color palette and with piping details. Also new for the season are conveniently packaged panties in sets of one, two, and three.
This collection also debuts new bedroom costume kits, “designed to reinvigorate fantasy in the boudoir,” said the company.
This collection also debuts new bedroom costume kits, “designed to reinvigorate fantasy in the boudoir.” All of the new holiday styles are also offered in Seven ‘til Midnight’s popular Baby Got Curves selection, which is cut to specifically fit and flatter a woman’s curves.
The company also notes that its holiday collection is competitively priced, with panties starting at $4 and bustiers listed at $16 wholesale.
For more on the collection, the Holiday/Valentine’s catalog will be available the first week of August. Keeping in line with the collection’s calendar motif, the catalog will be offered in bound wall calendar form. For more information on Seven ‘til Midnight, please visit www.seventilmidnight.com, or see them at Miami Swim Show Booth 192.