Seven ’til Midnight at ILS
We caught up with Seven ’til Midnight’s Lisa Tran to find out what the brand will showcase at next week’s International Lingerie Show. We get some insights into the brand’s bestsellers and what buyers can expect to see at the show:
Lisa, ILS is fast approaching and we wanted to give our readers a sneak peek at some of the Seven til Midnight styles you’ll be showcasing at the show. To start off, could you tell us a little bit about what will be new at the Seven til Midnight booth?
Seven ‘til Midnight will be showcasing our latest styles and designs from our 2014 Collection. Trends shown include the sex kitten, leatherette, net results and love lace which incorporate metal hardware, floral lace, large gauge fishnets and animal prints. We will also be showing off the 2014 catalog which features our new cover girl, Playboy’s 2013 Playmate of the Year, Raquel Pomplun.
Above: Seven til Midnight 2014 Fishnet and lace trim thong with keyhole front, picot elastic, and silver key charm.
What are some best sellers that buyers should take a second to look at while their there with you at ILS? What are some of your favorite looks that will be at the show?
Above: Seven ’til Midnight’s Leatherette Cat Suit, style #9833P.
Best-selling styles that have been flying off the shelves include our leatherette cat suit, trimmed with eyelash lace and come complete with cat ears (STM-9833P). Our “Bunny Business”, a pink seamless fishnet bunny bedroom costume has been a hit and is a customer favorite (STM-9901P). The “Euphoric Ecstasy” group has been receiving rave reviews due to the wide selection of colors including electric blue, mint, coral, magenta and purple.
Above: Seven ’til Midnight’s Bunny Business, style #9901P.
The Seven til Midnight booth always has a great presence at the show and it’s a perfect way to showcase all the intimate apparel offerings the company offers. Could you tell us a little bit about some of the items, like hosiery, that buyers might not know you offer?
We strive to make our presence memorable and we appreciate that the feedback on our booth has always been positive every year. Items showcased alongside our collection include hosiery and accessories we also carry, as well as a section for show specials.
Above: Seven til Midnight 2014 Wild Cats From left: Point d’Esprit fitted chemise, lace trim, halter straps, plunging neckline, empire elastic, removable garter straps and thong and Floral galloon lace and dot mesh chemise, skimpy triangle cups, adjustable straps, empire elastic, back strap detail, plunging back and thong.
With Seven ‘til Midnight, Carrie Amber Intimates also shows Spree, which is our contemporary junior brand. Spree has always been showcased together with Seven ‘til Midnight to offer existing customers a chance to review the collection and if they are interested, they can also order.
Are there any show specials at this edition of ILS that you want to share?
Yes, as always we will have sale specials and offers.
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Above: Seven til Midnight 2014 Midnight Magenta Fence mesh and floral galloon lace bustier, lightly padded underwire cups, shiny stretch satin covered boning, hook and eye closure, adjustable straps, lace overlay detail, satin tuxedo bows, removable garters, and thong.
For any of our readers that want to learn more or make an appointment, where should we point them to?
Any of our sales representatives can make an appointment for ILS. Feel free to email us at email@example.com or call us at 888-887-8665