Seven til Midnight Bloggers Brunch
Thanks to collaboration with bloggers, Seven ’til Midnight notes a huge growth on social media in the last year.
“It is important for us to connect with influencers to get feedback, get visibility of our designs in the social media realm, and to really give back to those who support us the most.” – Lisa Linh, Seven ’til Midnight.
Seven ’til Midnight launched their 2016 lingerie collection earlier this month with their first ever Blogger’s Brunch, inviting key style and lifestyle influencers from Los Angeles and Orange County to see the new collection at the brand’s recently renovated headquarters in LA.
“Bloggers were welcomed with glasses of wine, sponsored by Stella Rosa, and appetizers to start. The event began with a brief and history tour of the company and the Seven ’til Midnight brand,” said the brand’s Lisa Linh. “We premiered and showed our 2016 Behind the Scene video to give the bloggers a feeling for the collection.”
The bloggers who attended included Amanda of Feast Fashion Faves, Lisa of By Lisa Linh, Joann of Love Fashion Live Life, Aiko of Aiko Cunanan, Karen of Little Black Shell, Rachel of Lovely in LA, Tiffany of Tuolomee, Stephanie of HoneyNSilk, Pau of Pau Dictado, Elizabeth of A Keene Sense of Style, and Audrie of Audrie Storme.
Some of the influencers worked with Seven ’til Midnight, in collaborations, while others were being introduced to the brand. “Rachel of Lovely in LA is actually one of our plus size fit models and has been with us for years, so it was great to have her come out and support as she also blogs.” added Lisa.
After the behind-the-scenes video, Seven ’til Midnight presented the 2016 collection and provided bloggers with inspiration and trend information. The bloggers had a chance to browse and review the new collection and the event ended with a gourmet brunch catered by a local chef.
“Bloggers definitely loved our 2016 Collection and noted their favorite styles. We received great feedback on the new color ways we have this year, along with the detailing of the styles. They raved about the presentation, headquarters, and food so we think they loved it! ” said Lisa.
The move in reaching out to bloggers shows the growing importance and influence on digital influencers and brand’s like Seven ’til Midnight are actively working on expanding their reach. Lisa says, “It is important for us to connect with influencers to get feedback, get visibility of our designs in the social media realm, and to really give back to those who support us the most. We have grown tremendously in the last year on social media with over 16K on Facebook and 12K on Instagram, all thanks to our collaborations and partnerships with influencers. ”
Seven ’til Midnight is planning hosting a Blogger’s Brunch in their New York showroom in February 2016 and are planning to host another Brunch for their Baby Got Curves influencers. Stay tuned for a special report on the 2016 Collection. Buyers will have a chance to see the collection in person at the upcoming International Lingerie Show in April 2016.
Seven til Midnight Questions?
Lisa of By Lisa Linh
Amanda of Feast Fashion Faves
Joann of Love Fashion Live Life
Aiko of Aiko Cunanan
Karen of Little Black Shell
Rachel of Lovely in LA
Tiffany of Tuolomee
Stephanie of HoneyNSilk
Pau of Pau Dictado
Elizabeth of A Keene Sense of Style
Audrie of Audrie Storme