Seven til Midnight Bohemian Rhapsody
“With luxurious fabrics, lavish colors and bold details, our Bohemian-inspired styles will make you look effortlessly beautiful and feel like a hopeless romantic.”
Geometric lace patterns, crochet netting, gold metal tassels and an energetic, Bohemian spirit fill Seven ’til Midnight’s latest collection for 2016 — a romantic vision of fleeting moments in time. It’s a beautiful collection and buyers visiting the Paris show later this month have chance to see the new pieces in person. In the mean time, our readers can learn from Seven ’til Midnight’s Lisa Linh how an artistic way of life inspired key looks from the 2016 collection.
Seven ’til Midnight is showcasing the 2016 Collection at the Paris show January 23rd to 25th. Visit them at booth #C77.
Lisa, the word Bohemian inspires images of a carefree, relaxed and creative lifestyle. How did this theme inspire the Seven ’til Midnight team?
We noticed that the “Bohemian” vibe was showing up often within runway shows and street style. We immediately fell in love with the Bohemian vibe due to its carefree attitude and creative approach to life. The combination of fabrics and trims are unconventional, similar to the free spirit attitude displayed in the Bohemian theme. We used this as inspiration for geometric lace patterns, crochet netting, gold metal tassels, and paid attention to the details of each design element. As a result, we have styles that are romantic and edgy, and are comprised of high-quality elements that force you to pay closer attention to the details.
Above: 2016’s crochet lace bustier is “a dreamy piece that is perfect for layering and wearing alone,” says Lisa.
Can you walk us briefly through the pieces inspired by the Bohemian Trend and as to why you have chosen these shapes, fabrics and colorways?
With our 2016 Collection, we introduced a geo floral lace that can be seen in styles such as STM-10626 and STM-10654P. With a boho vibe, we had to incorporate crochet and brought it in a lace form with STM-10630 (pictured above). This crochet lace bustier is a dreamy piece that is perfect for layering and wearing alone. We also added netting elements to crochet laces, seen in STM-10671P and STM-10659, to provide textured elements. While we have our classic babydoll, teddy, and bustier sets, we also are introducing a high-waist two-piece bra set (STM-10619). New color ways include turquoise, cerulean, purple violet, orchid purple, maraschino, watermelon, and heather grey.
“Mixing elements together, taken from destination travel locations, we created artisanal elements within our garments that are distinct and separate us from others.”
What were the sources of inspiration behind these pieces? There are elements of tile work, architecture and more – what else?
We drew inspiration from our muse, a jet-setting gypsy also a called “Gypset”. With her love for traveling, we saw her often visiting the architectural structures of Morocco and were inspired by the tile designs and artwork there. Mixing elements together, taken from destination travel locations, we created artisanal elements within our garments that are distinct and separate us from others. The Gypset is also the girl next door who enjoys incorporating daywear outfits with her lingerie.
Above: this two-piece lace bustier piece features floral galloon lace and mesh bustier with underwire molded balconette cups, satin covered boning, cut out detail, rhinestone chain pendant, adjustable straps, picot elastic, hook and eye back closure, gold hardware, scalloped hem, and thong.
What is it about these pieces that set them apart from the rest of the 2016 collection? Are these styles also available in plus?
With mixed embellishments, showcased in styles such as STM-10626, we capture the essence of our Bohemian trend. Featuring a geometric floral galloon lace, crochet mesh wraps, and feminine lace racer back details – our styles within the 2016 Collection certainly stand out. Majority of the styles are available for our “Baby Got Curves” collection as well, which is being launched as a separate collection with its own dedicated catalog. All designs are made to be worn by everyone and flatter all body types, from all angles.
Above: this galloon lace choker features an elastic harness gold hardware, hook and eye back closures and functional bra hooks that attach to your own bra.
How do you hope customers will incorporate these pieces into their RTW collections? Any suggestions?
With these fun designs and easy-going styles, we hope our customers will welcome them into their RTW collection for a variety of occasions such as a night in or girl’s night out in town or music festivals. Mixing and matching with their day or night outfits are easy, as we have a wide range of designs that compliment all desired looks. In addition, we are debuting Strike, a capsule collection of sporty bras, bottoms, and tank tops for women on the go. From errands to the gym, these fashionable active wear styles are designed to keep you on the move with comfort and confidence.
Will we see these pieces at trade shows and on the ILS runway in April? Or any other upcoming events?
Seven ’til Midnight in Paris.
We will be showcasing our 2016 Collection at the Paris show January 23rd to 25th. Visit us at booth #C77 to view the entire 2016 collection. We will certainly be showcasing the entire line at ILS in April. We have done a previous blogger’s brunch launch to kick-off our 2016 collection and recently hosted a private event for our “Baby Got Curves” collection.