Seven ’til Midnight Bondage Inspired Trends

Seven til Midnight Bondage Inspired Styles

Above: On the Fence, style #10523P, two-piece floral lace chemise set. Floral lace open front chemise, underwire, quarter cup, strappy lace trim details, adjustable straps, hook and eye back closure, picot elastic, and thong.

“[Fifty Shades of Grey] has allowed the public to become more accepting and receptive to bondage styled lingerie pieces and is a top request amongst retailers,” Lisa Tran, Seven ’til Midnight.

In just a few months, the Lingerie Journal is heading to sunny Las Vegas for the International Lingerie Show (ILS). This month, we wanted to talk trends with one of the brands exhibiting at ILS, Seven ’til Midnight (#booth #136-142). The brand’s Lisa Tran joins us to discuss the growing influence of Bondage Inspired Trends and how some of those details have made it into their 2015 collection.

Lisa, we’re hoping you could give us some of your insights into why bondage-inspired trends are so popular? What do you see as the most visible trends in this category?

Bondage-inspired trends have recently become popular due to the popular book and film, Fifty Shades of Grey. It has allowed the public to become more accepting and receptive to bondage styled lingerie pieces and is a top request amongst retailers. The most visible trends in this category include thick, strappy details, handcuffs, blindfolds, and leashes.

Seven til Midnight Bondage Inspired Styles

Above: Double Dare, style #10501P, #10501XP, two piece lace and fishnet merrywidow set.

How have these Bondage touches and inspirations made their way into the Seven ’til Midnight collection?

In our 2015 Collection, we have a wide selection of bondage inspired pieces. We’ve played with the designs and created items that range from safe to risqué, while still maintaining the fun that is well known amongst our styles. We stuck to classic blacks for our bondage styles as it keeps with the theme.

Seven til Midnight 9920X Seven til Midnight 9920

Above: Laced with Love chemise combines mesh with grommet detailing and floral galloon lace for a fun mix of textures.

Bondage and S&M allow people to experiment with different textures and fabrics – amongst other things. And there are some great Seven ’til Midnight pieces that blend not only leather and lace, but some touches of metal and other fabrics, could you tell us about these styles?

Yes, we are known for mixing fabrics and textures with our styles and had a lot of fun with the bondage inspired styles. For example, our bra set uses elastic not only on the panty but the bra itself, allowing it to stretch and fit any size. Our Laced with Love chemise combines mesh with grommet detailing and floral galloon lace for a fun mix of textures.

Seven til Midnight 9821P Seven til Midnight 9821P

While some people love the popular aesthetic of black and grey, others want more color in their wardrobe. There are some sexy styles with vibrant pops of color like Euphoric Ecstasy – 9821P, the Three piece floral galloon lace bra set (pictured above). What are some other styles that color lovers will gravitate to?

We have some new added colors in our collection, including purple, teal, and blues. For example, STM-9958 is a popular purple that we’ve introduced this year. The diamond mesh and shiny satin works so well together, allowing the color to pop even more and the STM-10525 is one of our eye catching babydolls that has that pink ombre effect that our customers are loving.

Seven til Midnight 9882P

One of the most playful styles is Madame Buttterfly which showcases a beautiful butterfly appliqué and handcuffs. Could you tell us a little bit about this piece?

Yes, we feature our butterfly appliqué in a babydoll, bra set, and thong form. The piece you are referring to is our new bra set which has the butterfly appliqué in the center of the open cup bra. We purposely placed the butterfly to draw attention to the bra and to also give it a fun twist.

Seven til Midnight Bondage Inspired Trends

Above: Danger, style #10552P, two piece swirl lace and elastic merrywidow set.

What have been some of the most popular Bondage-Inspired pieces this year?

STM-10552P is a geometric lace and soft shine elastic cage merrywidow set that we call “Danger” and STM-9978P is a four piece playsuit set that includes a removable collar and handcuffs we call this piece “Strap Me in.” These have been favorites so far. But it is our accessories that carry well in our Bondage theme such as our STM-40138 which are satin bondage ties and STM-40135 which is our satin blindfold that come in two colors; black and red.

Wholesale Questions?

Email: sales@seventilmidnight.com
Phone: 1-626-371-1980
Website: www.seventilmidnight.com

Want to see more Seven ’til Midnight?

Seven til Midnight Double Dare black lace bra 10500P Seven til Midnight leopard chemise Seven til Midnight Green with Envy bra setLast month, we explored how stylists, bloggers and retailers were creatively showing off some popular Seven ’til Midnight styles on Instagram. Follow the link HERE to explore this article and revel at some amazing imagery.

Seven ’til Midnight Bondage Inspired Trends Gallery

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