Seven ‘til Midnight Holiday 2014: Sassy Santas
Above: Seven ’til Midnight’s two-piece baby doll set featuring stretch lace, molded underwire balconette cups, marabou trim, adjustable picot elastic straps, fitted bodice, hook and eye back closure, attached full circle skirt, and thong.
“The holiday season would not be complete without a few “Sassy Santas”! Our Santa styles incorporate the usage of satin and lace with marabou trimmings for the perfect holiday look.” – Lisa Tran, Seven ’til Midnight.
Once pumpkins give way to snowflakes, retailers around the country start decorating their stores, window displays and even e-commerce sites for the holiday season.
We wanted to highlight some of Seven ‘til Midnight’s holiday-themed offerings for any buyers looking to stock up on some last minute styles for their customers. Seven ’til Minight’s Lisa Tran sits down with us for this Q&A to talk about the brand’s holiday collection:
What are the key looks and trends from Seven til Midnight’s Holiday 2014 collection for this Holiday/Xmas season? Could you also talk about the size range(s)?
For our Holiday 2014 Collection, we were inspired by retro modern pin-up girl, such as Katy Perry and Lana del Rey, who are emblems of hip feminity and glamour. The retro modern pin-up look combines nostalgic glamour with the sassy attitude and styling of a modern femme fatale.
In regards to trends, we have three major trending groups for this collection: “Sparkle and Shine”, “Luxe Lace for Less” and “Sassy Santa”. Our “sparkle and shine” group incorporates the festivities of the season with the use of sparkle, featuring trend driven silhouettes, fabrics with metallic dots, lace with lurex and rhinestone trims. Seven ‘til Midnight is delivering soft and luxurious laces with beautiful texture, pattern and shine with the combination of lace and dotted mesh in our “Luxe Lace for Less” items. The holiday season would not be complete without a few “Sassy Santas”! Our Santa styles incorporate the usage of satin and lace with marabou trimmings for the perfect holiday look.
Our size range for this collection varies from small to 3/4X and up to one size queen on many styles. There is something for everyone for this holiday!
Above: Seven til Midnight’s Stretch lace babydoll, molded underwire balconette cups, marabou trim, adjustable picot elastic straps, fitted bodice, hook and eye back closure, attached full circle skirt, and thong.
Could you tell us about the fabrics and embellishments in the Holiday 2014 collection?
We’ve introduced the Italian inspired corded all-over stretch lace in our Holiday 2014 collection. This fabric has a four-way stretch, allowing anyone to fit into our designs comfortably. On our “Green with Envy” pieces, we used a Gatsby inspired art deco gallon lace with lurex with satin to create a timeless look that pops out in the crowd. The “Be Mine” styles include 2” double scallop lustrous floral galloon lace, which was used as trimming on our bra sets.
Other fabrications in this collection include shiny stretch satin tricot (microfiber), shiny charmeuse, which is a light weight satin along with seamless nylon and tulle on our “Hustle Bustle” panty. All our “Sparkle and Shine” pieces have metallic dots and stretch hearts embedded into the mesh, so you do not have to worry about any prints or shine falling off over time.
Above: Seven ’til Midnight’s Seamless Santa teddy, V-neckline with marabou trim, satin bow, adjustable straps, and vinyl belt.
What are some of the marketing materials Seven til Midnight is providing to retailers this season? How would you recommend store owners leverage these materials?
With every collection, we provide full support to our retailers and distributors by ensuring they have all the sales tools necessary to assist them in marketing/selling our products. We provide online support, allowing our retailers and distributors to download the PDF version of our catalog, high resolution images of all products within the collection, product information sheet, videos and press information. We also provide a DVD copy which includes all these items, product samples and posters. We recommend that store owners take full advantage of all the resources provided. We are always here to support them!
Above: Seven ’til Midnight’s Seamless Santa dress, V-neckline with marabou trim, satin bow, adjustable straps, and vinyl belt.
Within the next few weeks, retailers will start decorating their stores for the holidays. Do you have any visual merchandising tips for retailers this holiday season?
We provide planograms, which gives retailers a suggested visual of how our products can be displayed on a wall. We also provide racks that will allow them to place our items anywhere throughout their store.
We advise that retailers merchandise items in an effective way, in which all items can be viewed at from any portion of the store and to have a few styles on mannequins for a better idea of how the item fits.
Above: Behind the Seams at Seven ‘til Midnight Holiday 2014 photo shoot.
Tell us how retailers can see any of the styles from the collection in action through Seven til Midnight’s Midnight Flicks.
Seven ‘til Midnight provides Midnight Flicks, which is a way for customers to visually see how the item looks in terms of color and fit. It is always better to see how it looks on someone. We have 10 second video clips for every item in our collection, including plus size styles.
Looking ahead, could you highlight a few styles retailers should keep in mind for Valentine’s?
All our “Be Mine” styles are definitely Valentine’s Day pieces. From our Heart Mesh and Lace Bra Set (STM-9792) to the Heart Mesh Teddy (STM-9789P), all five designs are perfect for that special someone! The Heart Mesh and Lace Bustier, along with the Babydoll are available in plus size as well.
What are the wholesale price ranges for Holiday 2014?
The prices for this collection ranges from $6 to $18.