Seven til Midnight Plus Size Styles

Seven til Midnight In the Spotlight babydoll 9656XP_BLACK_F

Above: Seven til Midnight In the Spotlight babydoll, style #9656XP.

“We support the plus size customer by providing a variety of styles that are fashionable, trendy and most of all, comfortable.” – Lisa Tran, Seven til Midnight.

Giving customers access to a varied size spectrum helps create options, an increased customer base and sales. But stocking the right inventory or even finding the right manufacturer can be a challenge for any retailer.

Holly Jackson, recently noted in her latest retail advice column that, “Plus size women are much more likely to buy from a store that seems plus size friendly.”

To help our readers find plus size styles for their lingerie business, we wanted to highlight a brand that offers the majority of its lingerie collections in plus sizes — Seven til Midnight.

Seven til Midnight 9776XP_RED_B Seven til Midnight 9776XP_RED_F

Above: Seven til Midnight’s Saint Kiss dress, style# 9776XP.

The California-based brand recently showcased its Holiday Collection and Seven til Midnights public relations head Lisa Tran sent us images of plus size styles from their core collection we’re sharing with our readers.

Lisa also sits down with us to talk about plus size options in Seven til Midnight’s lingerie collections:

Q&A with Seven til Midnight’s Lisa Tran

Seven til Midnight 9801X Green with Envy chemise

Above: Seven til Midnight’s Green with Envy chemise, style #9801X.

“The majority of our collection is offered in plus sizes, from 1X/2X to 3X/4X to one size queen.”

In our recent plus size retail advice column, one of our readers, Lisa of flirtylingerie.com, commented that most manufacturers don’t give enough thought to the plus size customer saying, “…we often have wholesalers that make a “sexy” style for regular sized women, but fail to make the same product for plus size gals!”

That being said, Seven til Midnight takes a more inclusive approach designing styles with every woman in mind. Could you tell us a little bit about how Seven til Midnight supports the plus size customer and your retailers?

We support the plus size customer by providing a variety of styles that are fashionable, trendy and most of all, comfortable. We make sure to pay close attention to the fit and feel of each garment, regardless of what size it is, customers will get the support they need in all the right places. The majority of our collection is offered in plus sizes, from 1X/2X to 3X/4X to one size queen. Retailers get as much sales support for plus size styles as they do with our regular styles, from promotional and marketing help to product specifications and images.

Seven til Midnight Enchanting babydoll 9721X_BLACK_F

Above: Seven til Midnight Enchanting babydoll, style #9721X.

“Retailers get as much sales support for plus size styles as they do with our regular styles, from promotional and marketing help to product specifications and images.”

A quick visit to Seven til Midnight’s website showcases some behind scene footage of your video and photo shoots utilizing a variety of models. Could you tell our readers a little bit about how you work with models to showcase all of your styles and sizes?

We have a few weekly fit models that come in to try the pieces on for us prior to production. We want to make sure the garment is true to size and we take all feedback/comments from the models into consideration. We also have a selection of models we shoot with for our catalog and we make sure to always shoot regular and plus size images.

What are some of the most popular plus size styles in Seven til Midnight’s regular collection?

A few of our popular styles in the plus size range are the Indecent Desires bustier (STM-9716X/STM-9716XP), Enchanting babydoll (STM-9721X), In the Spotlight babydoll (STM-9656XP) and Seductress dress (STM-9511XP).

Seven til Midnight 9791X Be Mine bustier Seven til Midnight 9791X Be Mine bustier

Above: Seven til Midnight’s Be Mine bustier, style #9791X.

Could you talk about some of the key plus size styles in the Holiday Collection?

Our plus size styles in the Holiday Collection have been selling extremely well. Styles such as the Green with Envy chemise (STM-9801X), Saint Kiss dress (STM-9776XP), La La Lace babydoll (STM-9778X) and the Be Mine bustier (STM-9791X/STM-9791XP) have been flying off the shelves this season!

Seven til Midnight In the Spotlight babydoll 9656XP_BLACK_B

Above: back view of Seven til Midnight In the Spotlight babydoll, style #9656XP.

The number one tip Holly Jackson shares in her retail advice column on plus size marketing is “Use plus size images for plus size inventory.” Could you tell our readers again about all the marketing materials Seven tip Midnight provides?

Seven ‘til Midnight offers our retailers a variety of sales tools, from promotional planning to interactive training sessions. With each collection, we provide high resolution images, product information sheet, video clips for each item showing how the product fits on the model and a digital version of the catalog. The sales tools are offered on our website and by disc.

Seven til Midnight Enchanting babydoll 9721X_WHITE_F Seven til Midnight Enchanting babydoll 9721X_WHITE_B

Above: Seven til Midnight Enchanting babydoll, style #9721X.

For any retailer that wants to learn more or carry Seven til MIdnight, where should we direct them to?

For more information about the line or if you are interested in carrying Seven ‘til Midnight, you can visit our website www.seventilmidnight.com

Wholesale Questions?

Lisa Tran
1-626-371-1980 ext. 8836
lisa@carrieamber.com
www.seventilmidnight.com

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2 Comments on “Seven til Midnight Plus Size Styles

  1. […] over 5,000 items from well known suppliers such as Dreamgirl Lingerie, Shirley of Hollywood, Seven Til Midnight, Espiral Lingerie, Allure Leather, Elegant Moments, Coquette Lingerie, Shame, Hey Baby and Leg […]

  2. Avatar Andrina says:

    Great giveaway, and you look very pretty in pink x…I have just recently bought lingerie from Hips and Curves, I loved it, all of the stuff I got fits very well.

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