Seven ’til Midnight Spring Trends
Above: Double Entendre sapphire floral galloon chemise, style #10508.
“For our 2015 Collection, we’ve decided to take a dive into the deep blue by offering an assortment of styles in cool tones such as teal, navy, electric blue, sapphire, and purple.” – Lisa Tran, Seven ’til Midnight.
Snow marked the first day of Spring for most of us here on the East Coast, but there’s been nothing but sunshine and blue skies since then and we’re looking forward to a fresh new season. And today, Seven ’til Midnight’s Lisa Tran joins us to showcase the loveliest of Spring colors — Blue!
Above: Victoria Lace Bustier, style #9103.
Lisa, all around the country Morning Glories, Irises, Hyacinths and Hydrageas are sprouting banishing the cold concrete gray with splashes of azure. Could you tell us what Seven ’til Midnight styles are in bloom with this color trend?
For our 2015 Collection, we’ve decided to take a dive into the deep blue by offering an assortment of styles in cool tones such as teal, navy, electric blue, sapphire, and purple. Our bestselling Victoria Lace Bustier (STM-9103) in regular and plus size in teal with black lace overlay is a perennial favorite. Our teal and sapphire styles with strappy details have receive rave reviews. In sleepwear, our Enchanting PJ sets in navy is selling well now for Mother’s Day and will continue be a great piece to transition into fall.
Above: Double Entendre sapphire floral lace galloon lace bra set, style #10507.
Are there any particular stand-out styles? Any favorites amongst the Seven ’til Midnight team?
Yes, we adore our “Double Entendre” grouping which features a sapphire floral galloon lace bra set and chemise (STM-10508 & 10508X/STM-10507). The pop of color is just enough to catch your eye but definitely not over the top.
A classic and popular piece amongst our customers is the “Life in the Fast Lane” teddy (STM-9498P), which is available in a variety of colors including blue (pictured above). It’s a great festival piece and easy to dress up or down.
Bridal also runs parallel, what are some Seven ’til Midnight Bridal styles both retailers and consumers should put on their radar for Bridal? Any accessories we should note?
Above: I Do babydoll, style #9556.
We have our “I Do” babydoll that’s been a hit with its blue bow detailing on the white lace (STM-9556/9556X). We also have our popular “Parisian Lace” lace and mesh teddy which comes in white, black, and pink this collection.
Above: Lace elbow length gloves, style #40111.
For accessories, we have our three piece “Do Not Disturb” veil set with thong and garter (STM-9423P), satin opera gloves (STM-40109), lace elbow length gloves (STM-40111), and our best seller lace mask now comes in white (STM-40132).
And finally, for those of our readers that want to learn more, where should we point them to? How can they make an appointment to see the collection at ILS?
Readers can visit our website www.seventilmidnight.com or contact our sales team at firstname.lastname@example.org or 1-626-371-1980. Seven’til Midnight will be exhibiting at the International Lingerie Show in Las Vegas. We welcomed everyone to pop by our booth (136-142) to view the entire 2015 Collection.