she and reverie SS13 Capsule Collection

she and reverie SS13 Darling of the Sea garter shorts

Darling of the Sea – inspired by pastel beach colors and fairytale mermaids”

Some stories hit close to home. Last year, Hurricane Sandy devastated the East Coast and directly impacted the Lingerie Journal studios and displaced some of our team’s family members including my grandmother. Her home was destroyed by falling trees.

she and reverie SS13 bra

So when she and reeve designer Quinne Myers let us know that her brand was donating profits from her brand’s new capsule collection to help rebuild Coney Island her story was up and running within 10 minutes of receiving it.

she and reverie venice beach cardigan

“Lounge pieces that can be worn all summer long: to the cafe in the morning, over your bikini at the shore, dancing on the rooftop later that night.”

We’re passionate about supporting the people and businesses still recovering from last year’s hurricane and those doing something about it.

The release had a few great images from she and reverie’s Spring & Summer 2013 capsule collection, Darling of the Sea, but we could only share a few.

she and reverie odessa sun slip

So we asked Quinne to send us more to share with our readers. Darling of the Sea was inspired by pastel beach colors and fairytale mermaids and was manufactured in Manhattan and hand-embellished in Brooklyn. The lookbook was shot in Coney Island last summer, on a perfect summer day in July said Myers.

she and reverie SS13 Darling of the Sea mermaid skirt and clamshell bralette

“So when you purchase from this collection…you are also helping restore America’s Playground for the 2013 season.” Quinne Myers.

Quinne describes the creative process involved in creating this collection as an effort to “…combine two of my favorite things–romantic rococo-era art and 1950s kitsch” she said. She illustrates the process beautifully on her brand’s blog here.

“The result of my creative insolence, Darling of the Sea, subconsciously combined that first initial concept of Fragonard-meets-kitsch with the beachy feeling of a mermaid princess on land, running free in pastel rainbow hues, breaking hearts and breaking waves, a Coney Island princess.

she and reverie logo pendant

As we reported in our lingerie news, 10% of sales from their Spring & Summer 2013 capsule collection will go to Coney Island USA, the not-for-profit arts organization, to help rebuild after Superstorm Sandy.

“When you purchase from this collection, not only do you get beautiful garments made in NYC’s garment district from a female-owned small business, you are also helping restore America’s Playground,” said Myers.

The collection is available for purchase online now at http://www.sheandreverie.com/shop and for immediate wholesale delivery by contacting wholesale@sheandreverie.com

Full Gallery

Comments are closed.

Find TLJ on Social Media

Archives