Showroom Visit: Chantelle Lingerie
“We wanted the showroom to reflect the brand — its heritage and styling, a blend of timelessness and modernity.” – Kristin Palermo, Chantelle.
Showrooms occupy a special place in the intimate apparel industry experience. Spaces in buildings like 183 Madison help brands and buyers connect in a more intimate, relaxing and engaging way. Brands invest in crafting showrooms that not only showcase their latest collections, but also create an experience for visiting customers.
Earlier this month, Kristin Palermo, PR/Social Media Manager for Chantelle Lingerie Inc. took us on a wonderful tour of the Chantelle’s amazing showroom in New York City.
It’s one of the most beautiful and inviting showrooms we’ve had a pleasure of visiting. As Kristin will describe in the following Q&A, it really felt like stepping into a new world. The showroom boasts 2,500 square feet with two main areas to see Chantelle’s latest creations. And, if you are a fan of the Lingerie Journal’s social media feed, you’ll know that we loved the fact that the showroom has a coffee/espresso bar in the back.
For our readers who haven’t had a chance to experience Chantelle’s showroom personally (we encourage you to make an appointment), the TLJ team put together a few photos from our visit and this Q&A with Kristin:
Q&A with Kristin Palermo, Chantelle Lingerie’s PR/Social Media Manager.
Above: Chantelle’s Kristin Palermo.
Kristin, could you tell us a little bit about the history behind Chantelle’s showroom?
We wanted the showroom to reflect the brand — its heritage and styling, a blend of timelessness and modernity. We also wanted it to feel like an upscale apartment where you weren’t sure if you were in New York City or Paris.
About how large is the showroom?
2500 square feet
How many people work with you at the showroom?
At this moment, what collection(s)/season(s) are on display at Chantelle’s showroom?
Could you tell our readers an interesting fact about your showroom?
The showroom features a to-scale replica of a loom reflecting the company’s origins as a manufacturer of quality fabrics founded in 1876.
Showrooms provide an incredible opportunity to see the garments and meet the people behind the brands. How do you work with buyers to create an experience for them when they visit?
We create a relaxing environment where our clients can feel at home, have a cappuccino and see the collections. We also tend to work with the same models who know our clients after a while.
What are the busiest time periods for you at the showroom for buyer visits?
Market weeks: February, May, August and November.
Do you hold consumer or trade events at the showroom? Do you have press events there? Any upcoming event(s) we should let our readers know about?
Yes — it’s too beautiful not to! There’s always something in the works. You can contact me with any inquiries at: email@example.com.
For any of our retail readers reading this, how can they make an appointment to see Chantelle’s showroom?
We would love to have them! Please contact Suzanna Touzet 212 683 9254, firstname.lastname@example.org.