Simply Sexy by Dreamgirl
“Simply Sexy is inspired by the carefree feelings we get as we enter the spring season…playful, flirtatious and carefree.” – Lisa Dixon, Dreamgirl.
The spring season represents the triumphant return of warmth and color after a long winter’s spell, making it a potent influence on creativity and design in the fashion arena. Intimate apparel creators, Dreamgirl International have harnessed the timeless power of this transitional season and released into the brand’s SS19 collection, Simply Sexy.
“Simply Sexy is inspired by the carefree feelings we get as we enter the spring season…playful, flirtatious and carefree,” says Dreamgirl’s Lisa Dixon Design Director-Lingerie. “We captured these feelings in a focused array of babydolls, teddies, chemises and bra/skirted panty sets.”
Delicate laces, soft jerseys and sheer mesh provide the perfect playground for the vibrant spring/summer hues like coral and aqua, while ubiquitous black ensures that the collection will always be up-to-date.
“We ground the entire line with a gorgeous assortment of key pieces in the perennial classic black,” says Lisa. “The entire collection will most definitely lift consumers’ spirits after a long winter!”
Known globally for its seductive silhouettes and flirty fashion trends, Dreamgirl’s mission is built on keeping every woman feeling forever young. In line with that assignment, Simply Sexy is enmeshed with provocative energy, mischief and showy underpinnings rolled out in such a way that any woman can make something her own.
“The Simply Sexy Collection has a very youthful spirit,” says Susan Feldman, Dreamgirl EVP, Merchandising and Design, “but a Dreamgirl is truly ageless. The styling translates to women of all ages and sizes, including plus [size]. In addition to capturing the customer based on our beautiful designs, we also appeal to the woman who is looking for a garment that brings out her inner beauty at a compelling price point.”
While price will certainly be an appealing factor, the initial selling point of Simply Sexy is the color— the lingerie collection is drizzled with aquatic blue and kissed with coral.
“We just love the bright, happy sherbet color palette!” says Susan. “These colors look so gorgeous on all skin tones. By giving an array of tones from warm to cool, every woman can find the perfect shade for her uniquely beautiful self…. And what a great way to wake up the selling floor with this dynamic color palette!”
Variety and versatility make the Simply Sexy collection even more appealing, factors that will unite the brand’s broad customer demographic. Whether she’s a millennial or more mature, standard or plus size, in love with pop tones or prefers to be more subtle, any Dreamgirl can make optimum use of Simply Sexy shapes and colors, as, according to the brand, every piece has been designed to put a smile on her face.
Simply Sexy Styling
Bra sets can be worn as a daily foundation or under a sexy outfit, while the touchably soft stretch lace teddy will make a night-time statement in any color.
In gentle lilac, the Simply Sexy mesh collared teddy with deep front plunge, open back and nape tie would make a beautiful alternative honeymoon outfit for the bride who chooses to break away from traditional bridal colors.
“By giving an array of tones from warm to cool, every woman can find the perfect shade for her uniquely beautiful self…. And what a great way to wake up the selling floor with this dynamic color palette!” – Susan Feldman, Dreamgirl.
And what about that must-have piece that can pull any lingerie wardrobe together? The perfect bedtime or lounge cover-up, which can be found in the Simply Sexy Black spandex jersey Toga Chemise, with a lace neckline, adjustable straps and tie sides.
And need we say ‘holiday collection’? Any collection with effervescent color makes a great grab-and-go for a post-winter getaway and Dreamgirl’s Simply Sexy range offers just about everything a girl needs for warm weather gallivants. Aqua and coral can add that essential splash of color to white outfits and neutral cover-ups while beating the heat.
Crafted for fun, the skirted bralette ensemble can be mixed and matched with jeans, skirts, shorts or a bikini top for poolside frolicking.
Pretty in pink/coral, Simply Sexy’s Rainbow crop top is a body stocking that doubles as a crop top. It can be pulled on over a bikini top and paired with cut-off jeans for a chic beachside look.
And the diamond-patterned body stocking doesn’t have to stay in the hotel room. Wear it under your LBD or a mini skirt for a show-stopping night time look while out on the town or during the day under shorts to heat up your holiday look.
Simply Sexy is whatever a girl dreams it to be.