Smart&Sexy Relaunches Website

Smart&Sexy has relaunched the website with new enhancements aimed to improve the overall customer experience and brand aesthetic.

“Making our customers feel like they were making an educated purchase was a main focus as we designed the new Through research and analyzing data, new technology and leveraging user generated content, we believe that Smart&Sexy customers will find our new shopping experience to be both informative and easy to use,” says Ariela Esquenazi, Smart&Sexy CEO & Founder.

New & Improved Fit Guides & Video

The new has an extensive fit guide including a new “How To Find Your Bra Size” video, size charts across all categories and style information including the level of push-up you can expect from Smart&Sexy bras and swimwear.

The new fit guide also includes brand comparison information so that customers can shop based on the bra size they are wearing today. Smart&Sexy fit over 600 women using the fit guides from the top 15 bra companies in the U.S. Some brands use artificial intelligence and quizzes to try and solve the problem, but unfortunately the equation for some sizes is even too complex for computers. The result? Not one of the measuring methods worked for every woman. So, Smart&Sexy technical and design teams compiled their top styles and sizes and compared them against other bra brands.

Size Representation

“Shopping for a bra is a highly personal experience,” says Ariela. “The way a bra looks and fits on a 34B is vastly different than how it will look on a 40DD. On top selling styles, customers can now see how they will look on up to four different models! We hope that this will take out some of the guesswork for our customers and make them feel like they are being represented. That is really important to us as a brand.”

User Generated Content

When it comes to shopping for bras online, user generated content is king. The new features ramped up reviews so that customers can ask questions, post pictures and help each other make better purchase decisions.

Streamlined Returns Processes

A new and improved automated returns process is also part of the relaunch. A formally tedious task, Smart&Sexy customers will now be able to log into a portal and print returns labels for when items don’t work out.

See the new and improved intimate apparel website here:

About Smart&Sexy

Smart&Sexy is the in-house brand for Ariela & Associates International which was founded over 25 years ago. We believe that confidence comes from underneath. We design obtainable swimwear and intimates with everyday comfort features, so that every woman can look and feel their best every day. Smart fit, sexy and flattering styles, quality, comfort and amazing value are the brand’s guiding principles. Learn more:

Smart&Sexy Gallery

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