Sneaky Vaunt, Makers of the World’s Most Famous Stick-On Bra

Sneaky Vaunt, Makers of the World’s Most Famous Stick-On Bra

If you follow Instagram influencers or even just like to browse lingerie and fashion hashtags on the app, then chances are you’ve seen a Sneaky Vaunt bra or ten. The Original Push-Up is a stick-on style with adjustable lacing joining the cups. Simply tug on the drawstring and it will pull the breasts inwards, creating instant clea­­vage.

If the brand’s half a million Instagram fans are anything to go by, this product really works. “[It] kind of went viral right from the start,” says Danielle Ross, Sneaky Vaunt’s Brand Manager. “It was crazy how much people wanted it from day one, I don’t think I’ve ever seen demand like that before. At one point, about a month in, we were growing like three followers a second. There’s nothing more exciting than watching something like this come to life. It’s kind of crazy to be honest, but we’re not complaining!”

Sneaky Vaunt, Makers of the World’s Most Famous Stick-On Bra

Though the brand advertises ‘unreal cleavage’ possibilities, there’s more to the hype than just that. Cinching the cups in is entirely optional. Even if you don’t, there’s still the simple fact that you can wear this strapless, backless design with almost anything. In fact, according to Sneaky Vaunt’s How To guide, you can even remove the straps and place the cups vertically for those super-plunge necklines.

“Seriously exceeded my expectations… it will work for so many tops I’d have to go braless with previously,” reads one customer review. “I will never buy a different strapless bra again” reads another.

Sneaky Vaunt, Makers of the World’s Most Famous Stick-On Bra

Other brands have released similar bras though, so what makes Sneaky Vaunt so incredibly popular?

Danielle tells me there are two key things that differentiate this bra from its competitors: “It doesn’t leave any weird lines under clothes. [And] you can rely on it to stay put—our bra is REALLY sticky. Even in the dead heat of the summer, you don’t have to worry about it sliding off.”

The Original Push-Up also lasts 40 or more wears if cared for correctly. “Just be sure to hand wash and hang to dry.” she advises, “In order to keep the adhesive sticky, all you need to do is get an old toothbrush or use your fingers and rub alcohol-free soap on the adhesive part in a circular motion, then rinse with water. Once your bra is dry, replace the plastic protector and tuck it back into the Sneaky Vaunt case for next time.”

Sneaky Vaunt, Makers of the World’s Most Famous Stick-On Bra

The trickiest part of all of this is working out how to actually put it on. Expect some trial and error if you’re new to stick-on bras. “Everyone’s build and bust are different, so it’s just a matter of finding what works best for you,” explains Danielle, “Most girls start out with sticking one cup at a time, holding your boobs in the position you’d like them to stay in, then applying the bra. You def’ don’t need your whole boob covered and having a bit of ‘under-boob’ is fine.”

The Original Push-Up may be what first catapulted Sneaky Vaunt into the limelight, but they’ve since gone on to release numerous other lingerie designs. Unsurprisingly, given the success of their first product, they’ve retained a strong focus on creating ‘solution’ pieces that help customers to unlock new outfit options.

Sneaky Vaunt, Makers of the World’s Most Famous Stick-On Bra

There are Tummy Cinching thongs and bikini briefs for example, their second-best-seller after the stick-on bra. Made from breathable fabric and available in black or beige, they’ll discreetly smooth and shape your midsection.

Other shapewear offerings include compression shorts, shaping bodysuits, and the Tummy Tucker, a seamless waist-cincher with a subtle diamond print. For everyday wear, they’ve also designed a range of seamless underwear that’s comfy and no-show.

Sneaky Vaunt, Makers of the World’s Most Famous Stick-On Bra

But we all know that some days you want your lingerie to be practical, and other days you just want it to be pretty. With their newer releases including fashion bodysuits, lacy bralettes and chic satin robes, it seems like Sneaky Vaunt is on a mission to become your new favorite lingerie brand, whatever the occasion.

If you’re interested in trying the Insta-famous push-up bra for yourself, or anything else, there’s never been a better time than now. The brand is running its first ever summer clearance sale, with 50 percent off literally everything on the website. Find it at for a limited time only.

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