Social Media Photo Editing Apps & Advice
Above: FOXERS’ Instagram feed.
“With the right smartphone or tablet and a little know-how, you can make your images stand out on your social media feeds.”
Social media is a huge part of a company’s marketing strategy, and in the lingerie industry, image-based posts are your bread and butter. That’s why you need the tools for image editing on you at all times. With the right smartphone or tablet and a little know-how, you can make your images stand out on your social media feeds. Here are some of the best tools to use.
Social Media Photo Editing Apps
Above: Eucalan Lingerie Wash’s Instagram Feed.
You no longer need a costly subscription to Adobe Photoshop for stellar image editing. Instead, do it all on your mobile device with an app.
Snapseed: Like most free photo editing apps, Snapseed allows you to adjust exposure and color, as well as sharpen and straighten images. What makes this app special are the bells and whistles included with the advanced editing tool, like a brush that smooths out unwanted blemishes and a tool that deletes objects from the shot.
Filterstorm Neue: This app offers a complex editing system. It takes many of the high-powered tools you typically find on desktop image editing software and converts them to a mobile-friendly interface. What sets Filterstorm Neue apart from similar products is its ability to make finely tuned adjustments through radial and linear gradient filters.
Pic Collage: This app is mostly focused on creating collages, and it’s easy to use, just select your own images and videos to create a clean collage and share. Not only can you post to your social account, but you can print out small post cards of the collages you make as an extra bonus; keep in mind that social media marketers will find the direct link to Instagram more useful. While there is no direct link to Pinterest, it’s easy to upload your collages manually.
“While the biggest part of your job is to curate images and posts, it’s just as important that you engage with other people from the community.”
Above: Parfait’s Instagram Feed.
Lingerie is all about visuals, so the more images you post, the better. For sites like Instagram and Pinterest, plan out social media goals on your calendar. Goals can be divided into two categories, business and social. Business goals could be brand awareness, word of mouth and increased sales. Social goals might include reach or influence, shares and conversations with potential customers.
While you’re setting strategy goals, it’s important to remember to set security goals, like frequently backing up your images. Use a trusted cloud storage server so your media is safe and ready for future use.
Above: Curvy Couture.
Social media and the platforms you use, such as Instagram and Pinterest, are communities. The people who are part of those communities want to know you aren’t only interested in sales, that you’re genuinely interested in the lingerie community as a whole. While the biggest part of your job is to curate images and posts, it’s just as important that you engage with other people from the community.
Above: Vanilla Night & Day.
This can mean shares of other users’ posts, pins that feature people your brand admires or collaborations with symbiotic companies. While it’s your job to get your lingerie products out there, don’t forget that social media is just that — social — and if users only see your adverts on your feed they won’t be as receptive as they could be.
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