Soft Paris and Bluebella Merge Direct Selling Networks

Soft Paris and Bluebella Merge Direct Selling Networks

“This is an exciting time for Bluebella consultants who will benefit from Soft Paris’ extensive experience and focus on the direct selling industry…”

Soft Paris and Bluebella Party Plan have announced today that they have merged their direct selling networks. The Bluebella and Soft Paris advisors will trade under the Soft Paris name.

Soft Paris is the number one sensual product brand in France. Its mission is to inspire women to enjoy their sensuality. Since 2006, Soft Paris has given advice and changed the personal lives of over 400,000 women. Moreover, it has given financial independance to its direct selling team of 5,800 women who have joined the Soft Paris team throughout Europe. The company has had a +15% YOY increase since its launch and is dedicated to expanding in the UK with this merger.

Soft Paris and Bluebella Merge Direct Selling Networks

Anne-Charlotte Desruelle and Luca Armenia, managing directors and founders of Soft Paris said, “We are delighted that two networks with similar cultures will join forces to create a strong entity. Women in the UK will now have access to our exclusive ranges of products and the secrets of sensuality offered as part of our themed Soft Paris Parties.”

A spokesperson for Bluebella added, “This is an exciting time for Bluebella consultants who will benefit from Soft Paris’ extensive experience and focus on the direct selling industry and from its fabulous collection of lingerie, cosmetics and sensual products.”

Bluebella is one of the UK’s fastest growing lingerie brands, sold internationally by leading retailers such as Selfridges and Brown Thomas. Bluebella also holds the license for Fifty Shades of Grey lingerie and sleepwear.

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