Squeem Press Event
Squeem wants to change your perspective and feelings about Shapewear:
“You don’t need to buy shapewear to hide yourself,” explained the brand’s CEO, Thiago Pasos. “[Squeem] is something you wear to highlight yourself, to feel good about your own body.”
Above: Squeem CEO Thiago Pasos.
Thiago’s sentiments match his brand’s vision of shapewear as an elegant, sophisticated, sensual experience. To help get that message across, the Squeem team hosted a Preview and Fitting Event last week to show off their latest pieces and share their love of shapewear and fashion with bloggers, editors and consumers.
“We believe one of the best ways to talk to the trade is to have consumers talk as ambassadors to what we stand for, what we can deliver…” – Mario Pace, Squeem Vice President Sales & Marketing.
Sensual Curves, Perfect Waist, Sexy Body and Miracle Vest graced mannequins in a luxurious hotel room in the heart of SOHO in New York City. It’s here where women’s lifestyle and fashion editors from publications like O Magazine, WWD, Instyle, Redbook and Essence as well as fashion and lifestyle bloggers had a chance to see, touch and try on the garments.
Above and from left: Mario Pace, Squeem Vice President Sales & Marketing; Danielle Hueston, Deelightful Studios, Founder (Squeem’s social media agency), Samantha Avezzano, Squeem National Sales Representative; Claudia Strauss, Squeem Marketing Coordinator; Ann Beiderbecke-Day, Squeem Merchandising Manager and Thiago Pasos, Squeem CEO.
The press outreach is part of the brand’s plan to reach out to more consumers and raise awareness of Squeem in mainstream media to drive sales for their retail partners. It’s important to note that the in the past six months, Squeem notched two huge retail partnerships: Lane Bryant and David’s Bridal.
It was a beautiful event and great to see and meet everyone on the Squeem team. We’re looking forward to seeing more from the brand and stay tuned for more coverage.