Stella McCartney AW12 Collection
Combining the latest technology with a strong eco-conscious philosophy, the new Stella McCartney AW12 collection is an impressive and extensive offering. The collection features “a luxurious range of modern, effortlessly sexy and feminine styles.” Let’s dive in and take a look!
• The new range offers a solution for everyday lingerie wear, using new technology to create the thinnest, lightest and most invisible collection in the market, a nearly nude wearing experience.
• Only recycled metal hardware and organic cotton gussets are used to keep with the ‘’eco-friendly’’ philosophy of the Stella McCartney brand.
• Bonded ultra thin fabrics make for slim, soft and supportive styles.
• The new range comes in 5 key bra shapes: Supernatural, Moulded underwire, Balconnet, Plunge and Strapless, which can all be worn multiway. The detachable straps can be worn conventionally or cross back. The strapless can be worn conventionally, cross back, strapless, halterneck or one shoulder. All have bonded super thin straps that are adorned with the signature 3 gold rings engraved with the Stella McCartney logo.
• The new bra silhouette this season is the ‘’Supernatural bra’’ shape; a wireless bra, the first in the market, that has been technologically developed to be almost invisible while providing amazing cleavage and an almost naked fit. The underbust and wings are all in one piece for a seam-free look, reflecting a no underwire philosophy.
• Bra cups are made out of the thinnest and lightest foam – 8mm versus the industry standard 12mm – make them approximately 25% lighter than the average in the market.
• Bras, including the hooks and eyes, and knickers have bonded edges to create a seamless look. The bra wings are super thin and invisible, as they are all bonded one-piece wings, a revolutionary technology which makes them the smoothest possible.
The new range features 3 different stories
• Smooth: A perfect combination of ultra thin matte and satin finish microfiber which looks completely invisible under clothing. Feminine lace trim details are added to the plunge bra, bikini and thong. Available in a blue python print, latte and black.
• Lace: Naturally feminine floral lace with a sophisticated lace trim, is bonded to ensure the thinnest fit. All shapes are adorned with the three ring signature detail on the straps which can be changed to racer back. Available in black, blush pink and a dark emerald base layered with black lace.
• Mesh: Modern and contemporary dark ink star shaped mesh is bonded to a cobalt blue base adding an element of fun, whilst ensuring a perfect seamless fit. The range is complete with balconnet bra, bikini and thong. Also available in black and blush pink, with the addition of the supernatural bra.
Named after girls in cheeky situations, the luxurious collection features detailed and sophisticated workmanship throughout, with a vintage boudoir feel as well as inspiration from various ready to wear collections.
• Bonnie Sizzling: Combines nude pink silk and black Leavers lace with a contrast of solid flowers. Features signature Stella McCartney racer back bra along with a soft cup bra, bikini and thong with lace inserts.
• Clara Whispering: A Petite Fleur print is adapted from the main runway collection in this story and translated in luxurious silk satin with lace trim in a padded contour, underwire or soft bra with matching bikini brief, thong and suspender. Also included is a beautiful camisole and chemise. Available in ruby pink, pacific, dark ink and light rose.
• Angela Grazing: Dark ink Leavers lace in combination with black silk adds a hint of sophistication to the newest addition in the premium range. The camisole, chemise, short and soft cup bra feature inlaid lace panels in a bow motif with a picot trim. Matching balconnet bra and bikini.
• Sarah Sailing: Delicate floral Leavers lace adorned with exquisite hematite stones, ruched organza trims and the signature Stella McCartney three gold rings on the straps. Range is complete with underwire bra, bikini and thong
• Selma Dancing: Stretch silk with appliquéd Leavers lace in a sophisticated combination of nude pink lace and moss grey silk. Pleated straps are adorned with gold triangle hardware. A vintage inspired chemise with lace insert panels is complemented by silk briefs with triangle lace detailing along with an underwire bra and soft cup bra.
• Sam Partying: A luxurious scallop trim in crepe de chine, lines the dove grey contrasting silk base, adding a playful touch. The range features a new camisole and short, to create a comfortable silk sleepwear set, together with matching gathered style bikini and contour bra.
• Julianne Joking: Timeless dark ink Italian stretch woven jacquard is detailed with tonal leopard spots throughout and feminine black bows on the straps. Matching plunge bra, underwire bra, bikini and thong.
• Marguerite Riding: Ruby pink signature leopard print in stretch dark ink mesh with wide elastic trim and gold hardware. Includes a bodysuit with popper detail and matching bikini, thong, balconnet and soft cup bra. This bestselling range also features in a stone and black colour combination.
• Fiona Popping: Dots make their way from runway to lingerie; polka dot sheer mesh and silk are trimmed with circle embroideries in a camisole top and short sleepwear set. The range is complete with a plunge bra, underwire bra, bikini and thong. Available in black or light rose contrasted with a white spots for contrast.
• Elodie Hopping: Feminine combination of black floral lace, silk and fishnet. Balconnet and plunge bras are finished with silk edging and teamed with matching bikini brief and thong with a frill tulle trim. Also included is a chic camisole finished with a delicate lace trim and split sides.
• Penny Buzzing: Corset inspired stretch satin with a contrasting vintage lace detailing, pin tucks and signature gold hardware. Delicate side boning and power mesh ensures perfect support. Range includes balconnet, underwire, bikini and thong in black and nude pink.
• Emily Peeking: Gold foil printed dots on dark ink diamond mesh featuring a picot trim and signature engraved triple rings on pleated straps. Matching underwire bra, contour bra, bikini and thong.
• Cherie Sneezing: Vintage inspired silk and fine mesh story in fuchsia with fine pintuck detailing. Includes a balconnet bra with contrasting burgundy straps and trim, with matching bikini and thong.
• Jodie Rocking: Sophisticated and subtle python print from the main line collection, is tailored for this feminine lingerie story complete with a chemise, cami and shorts with box pleat details and matching bikini, thong and balconnet bra.
• Bianca Glancing: Luxurious Italian paper touch fabric in a vintage lace motif with small pleated straps and silk binding on the neckline finished with a delicate picot trim on the bras and briefs.
• Julia Tumbling: Fuchsia and burgundy colour combination in a silk floral lace with signature racer back straps on the balconnet bra. Matching bikini and thong feature a mesh back.
To celebrate the Olympic Games in London, the “2012” knicker is new for the season featuring a British flag along with a gymnast and black cab embroidery on soft white cotton with a mesh trim; packaged in a special gift box. Additionally, the popular knickers of the week have been reworked to create the “Flowers of the Week” set, featuring an embroidered Botanical print adapted from the main line collection for each day of the week.
Fabrics and Prints
Fabrics include luxurious French Calais Laces, silk chiffon, silk, mesh and tulle.
Prints include the best selling signature animal print, gold foiled dots, vintage lace from the ready to wear archive, the ‘’Petite Fleur’’ print and a refined python print from the ready to wear collection.
A bright colour palette of fuchsia, burgundy, ruby pink, pacific and cobalt blue sits alongside muted tones of dove grey, nude pink, dark ink and black.
Bras: soft cup, underwire, balconnet, plunge, strapless, multiway and supernatural.
Knickers: bikini, boyshorts and thong.
Sleepwear: bodysuit, robe, chemise, camisole, French knicker and shorts.
Larger cup sizes have been added to the collection. Bra’s now range from an A to E cup with a 30-38 inch back.
The Autumn Winter 2012 Stella McCartney lingerie collection is priced from $55 to $150 for a soft cup bra/ underwire bra, $150 to $300 for a chemise, $105 for a bodysuit, $28 to $85 for briefs.
The Autumn Winter 2012 collection will be available in Stella McCartney boutiques and online at stellamccartney.com, select department and specialty stores including Harvey Nichols, Harrods and Selfridges in the UK, Bergdorf Goodman, Nordstrom and Barneys in the US, Hold Renfrew in Canada, Le Bon Marche in France, Lane Crawford in Hong Kong, as well as Net-a-Porter and Bendon Stores in Australia and New Zealand, with expanded distribution in the following territories:
For further information on Stella McCartney lingerie or sample requests:
Tel: +1 212 627 1583
Stella McCartney Press Office
PR and Marketing Licensing Manager
Tel: +44 (0207) 518 311