Sugar Candy Everyday Bra Collection
“Sugar Candy is a seamless, wire free bra designed for the fuller bust woman who is after comfort and support, whilst in and around the home and in bed.”
What do women who wear a typical full bust bra during the day want to do when they get home? Most want to rip their bra off for relief!
This is why the creative team at Sugar Candy created their new line of seamless, wire free bras: to offer comfort and support.
The debut collection features two colors (nude and black) and comes in six easy sizes (XS, S, M, L, XL & XXL) to suit over 35 cup and band size combinations.
Sugar Candy is made by Cake Lingerie and marks the first time the company offers fuller bust women bras that not designed for maternity or breastfeeding, via a new identity.
“While we did offer Sugar Candy under the Cake Maternity umbrella, we felt it was time to isolate its voice and expand our footprint, especially as the our presence and profile expands globally”, said Keith Hyams, Director of Cake Lingerie.
Sugar Candy Bra Sweet Features
Sugar Candy heads to CURVENEWYORK (stand 306) from August 6 – 8, 2017 at Jacob Javits Center in NYC.
The Sugar Candy Everyday Bra is created from an ultra-soft, mercerized micro yarn for tensile strength, which enables unrivaled levels of comfort and support.
Two layers of the fabric then create the foundation to a a bra that’s knitted with different patterns and density, to enable different levels of strength. The frame of the bra is densely bound with internal wire mimicking structure panels and stabilizers for support and structure in the under bust.
“I love that it’s probably my most comfortable go-to bra. I will wear it down to the shops because it’s a really nice shape,” said Scarlet O’Toole, head fitter at Storm in A D Cup.
The cups of the bra are lightly bound and then deep custom moulded by size, to provide it with its depth and capacity. An internal engineered platform sling and side support slings then provide lift and projection, avoiding an east-west shape.
A Sweet Cut
“[Sugar Candy] didn’t leave any marks, I felt really well supported in my back and shoulders, said Ariane Lazaar. “I just got myself another because it’s fantastic.”
Its 6x hook and eye closure combinations will enable for a choice of comfort and tightness preference. Lastly, the straps are ribbed with decorative detail and deliver versatility with its cross wear capability.
Buyers interested in seeing the collection in person have a chance at CURVENEWYORK (stand 306) from August 6 – 8, 2017 at Jacob Javits Center in NYC.
Questions about the Sugar Candy Everyday Bra?
Contact: Raimonda Raizyte
Telephone: +61 (2) 8850 9800