Sugarlesque Cleo Collection

Sugarlesque. Say it. Sugarlesque!

The name is so much fun to say and has a lot of energy – much like the designer behind this UK-based lingerie company, Ruka Johnson.

I came across Ruka’s design on Twitter and after a few email exchanges she sent over some news and images from her Cleo Autumn/Winter 2010 collection.

What we loved about her designs were how simple, clean, sexy and energetic they are (and so much fun). Cleo features plunge bodysuits, high waisted briefs, ruched bandeau bras and the signature Sugarlesque satin hearts all made from lightweight stretch mesh fabric, that “is flexible and sexy”

“The Sugarlesque mission is dedicated to supplying high quality lingerie, accessories and bespoke costumes to discerning customers,” said Johnson. “All products are lovingly hand-made one by one with care, flair and attention to detail.”

In addition to supplying boutiques in the UK, Ruka also has been helping stores put on craft parlors for customers to come in “sip cups of tea and nibble on cakes whilst you learn how to make either a pair of nipple tassels or a feather fascinator.”

The parlors help bring in customers, keep them engaged and part of the store community, raise awareness of Sugarlesque and helps everyone have fun.

Here are some images from Ruka’s Cleo Autumn/Winter 2010 collection.

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