Sumarie Classics Collection


“Vision plays a pivotal role in Fashion. It’s crucial to know what your business stands for, where it is and where it is heading to.” – Marie Su

London-based couture swimwear label and online concept store Sumarie is a brand that truly embodies fashion forward design. Since being introduced to the company at Pure London this February I have done nothing but drool over the editorial-esque designs of the Classics Collection.


The label made its debut at the Lingerie Collective in July of 2012. Having trained at the prestigious haute couture Parisian fashion institute Esmol, founder and designer Marie Su moved to London in 2006 and only three years later launched the Sumarie fashion house. When asked, Su finds inspiration for her designs in everyday objects such as nature, architecture, and vintage photographs.

Sumarie specializes in elegance and originality. Only the finest fabrics such as Lycra, power-nets, jacquard fabrics, and stretch georgette are used to create the collection. Each garment is given a perfectionist approach, which shows in the exquisite detailing. The brand offers a bespoke range of swimwear and beachwear that is suitable for women of all different body shapes and structures.


Key Styles and Shapes
Editor’s Note: Product Information Provided by Sumarie

The great cut of this swimsuit sculpts your figure and gives the impression of a slimmer waist.

Made from high quality Lycra, ‘Thordis’ is fully lined and has a stunning tie detail at one side of the hip. You are sure to be the centre of attention in this gorgeous swimsuit!

Available in S and M sizes.

The ‘Belinda’ bandeo bikini bra is offered in a halter neck style and has adjustable straps and removable padding. Teamed with matching monochrome striped French cut knickers, this flattering style works well with all body shapes.

Available sizes: S, M, L

The ‘Jane’ padded bikini bra come complete with a detachable stripy bow and beautiful silver high-end clasp at the back and is teamed with shortie cut French knickers, offering great cover and an illusion of smaller hips {with gathered wider stripe lycra detail on the hip}.

Recommended for cups A to D, will give a great cleavage and support.

Small: 30B-C, 32A-B
Medium: 30B-C, 32 B-C, 34C
Large: 32C-D, 34D-DD

A lot of exciting things are coming under way for Sumarie as the label is set to launch its online concept store and lifestyle blog at the end of this month. Follow the company’s Facebook page for even more updates. Also be sure to visit Sumarie’s Etsy store at

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