Bare Necessities to Launch Dita Von Teese Signature Collection

Monday, June 30, 2014
Dita Von Teese

Above: Dita Von Teese on set with a model from Bare Necessities. Bare Necessities is launching Dita Von Teese’s Signature Lingerie Collection on July 22, 2014 and will…

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Bare Necessities Teams Up With Jockey

Tuesday, July 23, 2013 teams up with Jockey announced today that it launched a dedicated Jockey boutique on its retail site featuring over 150 products for men and women from the apparel brand. The new…

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Bare Necessities Live Fit Event

Monday, January 14, 2013
Bare Necessities Live Fit Event

“This is a totally up-close & personal experience & will feature Eveden bra fit expert, Freddy Zappe” is hosting a live video fit event in New York City…

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Bare Necessities Celebrates Calvin Klein with New Digital Lookbook

Wednesday, November 14, 2012
Bare Necessities Celebrates Calvin Klein with New Digital Lookbook

“This lookbook has hot photography and elegant design aesthetic on full display, featuring…edgy and seductive intimate fashion like only Calvin Klein can create.” Online retailer, is celebrating…

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Take 5! (Bras that is)

Wednesday, August 1, 2012

by Liz Black Liz Black is the fashion copywriter and editor for and Bare Necessities has one of the largest selections of intimate apparel online carrying…

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Bare Necessities Launches Google Interactive Swim Catalog

Tuesday, May 1, 2012 recently launched their new Google Interactive Swim Catalog for 2012 and joins a small but growing list of intimate apparel brands and retailers leveraging Google’s interactive catalog…

Read More Friends and Family Sale

Wednesday, April 18, 2012
Bare Necessities Friends Family Sale

Bare Necessities biggest sale of the season kicks off today with consumers saving 25% on brands site-wide. (Some exclusions do apply – see site for details) The Friends…

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Curvy Kate’s Star in the Bra Competition US Launch

Friday, March 16, 2012
Curvy Kate Lottie Black Short White Thong

After five successful competitions in the UK and Australia, D plus specialists Curvy Kate are gearing up to launch the Star in a Bra competition in America. Launching…

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Curvy Kate Now at

Thursday, March 8, 2012
Curvy Kate pays a visit with winner, Lauren from “Star in a Bra” Contest and strikes a pose with Bare Necessities’ associates. Heidi, Melissa, Marianne, Lauren, Erin, Emma.

“We just launched the line a few weeks back and it’s been a total hit!” – Erin McLaughlin Bare Necessities is now the first in the U.S. to…

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Brand Affair Seminar Recap

Wednesday, February 29, 2012
Brand Affair Recap panel discussion with Lauren Rich of RichPR; Treacle Tart, founder of the Lingerie Addict; Dan Sackrowitz, VP of marketing and new business development at and Karl Jaufman of the ecommerce company Gozooko

  Story by Christi Reid Christi Reid is a sophomore at LIM College, a fashion business school, pursuing a degree in management and entrepreneurship. She has a true…

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