UK Trade Show Round Up: Moda Lingerie and Swimwear

Monday, August 27, 2012

Cheryl Warner is the founder of Invest in Your Chest, a lingerie blog reaching women around the world. Cheryl started her blog in response to an awful fitting…

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PR Tips: Contacting Bloggers

Monday, June 18, 2012
Cheryl Warner PR Tips for Contacting Bloggers

Cheryl Warner is the founder of Invest in Your Chest, a lingerie blog reaching women around the world. Cheryl started her blog in response to an awful fitting…

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WHAT ROLE DO BLOGGERS PLAY IN THE INTIMATE APPAREL INDUSTRY? PART 4 OF 4

Thursday, May 3, 2012
Cheryl Warner Bloggers Series

What do you make of product reviews by an independent blogger versus a company blog? by Cheryl Warner, www.investinyourchest.co.uk As we’ve discovered in this series, the world of…

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What Role Do Bloggers Play in the Intimate Apparel Industry? Part 3 of 4

Wednesday, January 11, 2012

Do you think companies should take advantage of bloggers and do you think they really benefit from the exposure? by Cheryl Warner, www.investinyourchest.co.uk It’s not an uncommon thought…

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Interview with Lesley Niezynski – Founder and Designer of Lilly Wiggler Couture

Wednesday, December 7, 2011
Satin and feminine florals with vintage shapes makes for the perfect lingerie combination

by Cheryl Warner, www.investinyourchest.co.uk I recently took the plunge and ordered from new lingerie brand Lilly Wiggler. With the fit of both bra sets I bought being a…

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What role do bloggers play in the intimate apparel industry? Part 2 of 4

Monday, November 21, 2011

by Cheryl Warner, www.investinyourchest.co.uk ‘Is blogging a vital aspect of social media and can it really benefit a lingerie retailer?’ You’ve read how Facebook, Twitter and original online…

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What role do bloggers play in the intimate apparel industry?

Tuesday, October 18, 2011

by Cheryl Warner, www.investinyourchest.co.uk My blog has been live for exactly a year today (18th October 2011) and this has got me thinking about what role blogs really…

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UK Lingerie Awards Recap and Winners

Monday, September 12, 2011
UKLingerieAwards_Awards

by Cheryl Warner, www.investinyourchest.co.uk Lingerie Insight, the UK-based magazine and web site for the British lingerie, nightwear and swimwear community’ hosted the UK Lingerie Awards last week in…

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Insight into the Rise of Male Intimate Apparel

Wednesday, September 7, 2011
Cheryl Warner Insight into Mens Underwear

by Cheryl Warner, www.investinyourchest.co.uk “Women wear lingerie – men simply put on underwear” – Eugenie Lemoine-Luccioni Is this statement true in the 21st century? Or is male underwear…

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