The Lingerie Alliance Celebrates Successful Launch
On Saturday, August 4, 2012, intimate apparel professionals Moira Nelson and Luis Paredes hosted an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate their partnership and the launch of their latest endeavor, The Lingerie Alliance. The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.
The Event, which attracted over 300 industry professionals and other guests, was held at Griffin lounge and nightclub in the exclusive meatpacking district in Manhattan. The “Intimate Affair” was sponsored by leading lingerie lines Affinitas & Parfait and took place on the eve of the bi-annual Lingerie Market Week in NYC, which draws designers, brands, retailers, buyers, media and press from around the World.
The Fashion Show featured SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato Sleepwear and Lingerie, and With Love Lingerie. Celebrity stylist and author of The Bra Book, Jené Luciani, entertained the guests as emcee of the “Intimate Affair.”
“We were honored to support The Lingerie Alliance at their launch event and as an Alliance Leader. TLA’s goals of inspiring, innovating and empowering the lingerie industry are right in league with our own as a lingerie brand, and we couldn’t have found a better fit.” – Ken Zhang, President of Affinitas
Keng Zhang, President of Affinitas commented on the partnership saying, “We were honored to support The Lingerie Alliance at their launch event and as an Alliance Leader. TLA’s goals of inspiring, innovating and empowering the lingerie industry are right in league with our own as a lingerie brand, and we couldn’t have found a better fit.”
The Griffin was the perfect venue for this event which promoted a festive spirit. Designed by Marc Dizon of the boutique collective Lewis & Dizon, the Griffin is an intimate jewel box filled with fringe-lined velvet banquets, gilded tables, rose-antique mirrors, and reclaimed herringbone floors. Filigree detailing accentuates the space, and a glittering centerpiece of crystal chandeliers hangs overhead which set the cinematic mood for the room. The luxurious lingerie featured at the event radiated against this opulent backdrop.
Additional sponsors of the “Intimate Affair” included Jené Luciani and her well-known publication, The Bra Book, the luxury beauty and lingerie brand Naked Princess, leading lingerie publication The Lingerie Journal and the Lingerie Journal Designer Showcase, fine lingerie stylist, sensuality stylist and personal shopper, The Lingerie Goddess, renowned intimate apparel blog, Lingerie Briefs, boutique PR firm specializing in intimate apparel, RICHPR, LingerieFW which will be the first Fashion Week dedicated exclusively to lingerie, the intimate apparel resource site and consulting company, Bra La Mode, and The Full Figured Chest, a marketing firm catering to lingerie pros.
The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience. The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars. In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.)
“The goal is to have all functionality fully live by Spring 2013,” says co-founder Luis Paredes. All of the site’s features will be rolled out throughout the coming months. Regarding the event, Luis stated, “We were thrilled with the turn out, the runway show was spectacular, and the Griffin was the perfect choice for this type of event. All of the lingerie featured was sexy, fresh and fun and the independent designers are extremely talented. We are passionate about showcasing independent brands so that they can gain well-deserved exposure. Most importantly, since launching The Lingerie Alliance, we have received tremendous feedback from the lingerie community.”
Moira Nelson, co-founder of The Lingerie Alliance stated, “Collaboration is the essence of The Lingerie Alliance. Our mission is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole. We envision a diverse network of members including Retailers, Buyers, Brands, Retail Store Owners, Independent Lingerie Designers, Wholesale Manufacturers, Press/Media, Suppliers and so on. If you do business in the intimate apparel industry, you are welcome to join the Alliance!”
Collaborate – Educate – Inspire – Empower – Innovate – Achieve
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About The Lingerie Alliance
Founded by Moira Nelson and Luis Paredes, The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields. The mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole- Retailers, Buyers, Brands, Retail Store Owners, Ecom Retailers, Independent Lingerie Designers, Wholesale Manufacturers, Influential Lingerie Bloggers, Press/Media, Publicists, Marketing Professionals, Suppliers, and Service Providers.
About Affinitas & Parfait
Sexy or sweet? Take your pick with Affinitas’ wide selection of stylish yet affordable bras, panties, 3-pack packaged panties, camisoles, babydolls, chemises, and bustiers, ranging from basic, everyday styles to on-trend and special occasion pieces. Bras and bustiers span a size range of 30-38 A-DD, with all other items sized XS-XL. Complementary line Parfait additionally caters to the full-bust market with bras sized 30D – 40G (and bottoms sized XS-2X). Meaning no matter your size, Affinitas has the right lingerie for you. Whether you’re feeling flirty, glamorous and feminine, or want to channel your inner vixen, Affinitas has a look to match your mood. Made of fine, soft materials sourced from all over the world, Affinitas ensures you can wear any piece from the line – be it all day…or just for a few minutes! The Affinitas woman is fashion-forward and discerning, wishing for stylish, comfortable, quality lingerie – at prices that won’t break the bank. Constantly expanding to meet your needs, wants, and desires, Affinitas’ mission is to have you covered (well, mostly) for every occasion.
About Moira Nelson and Luis Paredes:
Moira Nelson, lingerie industry professional and founder of the intimate apparel resource site Bra La Mode, and Luis Paredes, publisher of The Lingerie Journal and founder of the Lingerie Designer Showcase, share a passion for uniting independent lingerie designers, brands and businesses with larger scale intimate apparel companies, organizations and professionals. Their mission is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, innovate and achieve. Ultimately, their goal is to elevate the intimate apparel industry as a whole through collaboration.