Together We Triumph Campaign
Triumph recently launched a global campaign #TogetherWeTriumph. Empowerment is a recognition of sisterhood and togetherness, marking a new creative direction for the brand in 2018.
For over 130 years, Triumph has been supporting women through their product, giving the feeling of total confidence and providing fit solutions for all shapes and sizes. Embedded in the Triumph Brand Values is the support of women who support one another and representing the brand are thousands of employees who excel in service every day, from design and innovation to the fit experts in store.
#TogetherWeTriumph is a celebration of women all over the world and will be seen on TV, cinema, digital, social, OOH and at retail worldwide. The new campaign is a bold statement of empowerment, of strength, reflected through a series of ‘real life’ moments where kindness and understanding shines through each of the short scenes. We begin with a woman helping another with her toddler, a friend coming to the aid of another, a hand to pull her up, a time of marriage, a moment of Triumph on stage and a final show of solidarity demonstrates that women are stronger together and stronger still when supported by Triumph every day.
Triumph Managing Partner, Markus Spiesshofer comments ”It is no secret that behind every women is another woman who inspires and helps her and this is what we want to celebrate. It is also a celebration of our Triumph family. Our employees all over the world who are constantly innovating and crafting lingerie with every woman in mind. Today this message of female empowerment is incredibly relevant and deserves our support.” Triumph is proud to work with an all-female creative team lead by Award Winning filmmaker, Paola Morabito. Renowned for her beautiful visual style and potent portrayal of humanity and
evokes an inspiring universal story of sisterhood. Paola is joined by a collective group of women behind the scenes, whom exemplify the campaign message. #TogetherWeTriumph.
Suzanne McKenna, Head of Brand comments ‘Our campaign in 2018 has a digital and social focus, which we will drive to connect with our consumers on a deeper level by putting her centre stage. By deliberately moving away from a product centric campaign, it has given us a fresh perspective to our communication across all our channels. ‘Triumph developed the campaign in collaboration with an international integrated communications agency VCCP. With offices in Berlin, London, Madrid, New York, Prague, San Francisco and Sydney, VCCP produces award-winning works for clients all over the world.