Undertop at New York Fashion Week
Above: Undertop Creative Director, Juliana Mansur.
Accompanying the growth of the brazilian lingerie market, new brands appear with concepts that are not only new to this specific market but also very appealing to customers. Brazilian women are the ultimate worldwide example of a culture that values the body, therefore, brands bring exciting styles to cater to the women (and their partners) wishes.
Undertop is one of brands known for bringing the Brazilian style to the US, with stores both in São Paulo – the biggest metropole in Brazil – and NYC. Designed by the creative director Juliana Mansur, Undertop was established in 2016 and aims to bring bolder styles to the market. The brand is quickly becoming a favorite between celebrities and digital influencers in their homeland.
Their new collection, L’Amour, finds its inspiration in expressing how love impacts, conquers, and modifies us all. To celebrate love, Undertop includes small details of little hearts all over the pieces, along with cutting-edge patterns, praising the mysterious and sensual side of devotion.
L’Amour pieces range from long-sleeved bodysuits to bras and panties, together with flowing long skirts and dresses as complementary items.
In our opinion, the collection’s highlights are found within bold shapes created using haute couture moulage techniques allowing the tulle, velvet, denim and lace pieces to have a perfect fit and enveloping the body in preciousness.
Undertop launches their L’Amour collection today on the Flying Solo runway show in New York City, at the famous Pier 59 Studios. Contributing with Flying Solo, a collective organized by independent fashion designers, has always been one of Juliana’s wishes.
Catch Undertop in New York Fashion Week:
Date: 09th February
Location: Pier 59 Studios – 59 Chelsea Piers
More information on Undertop:
New York City:
Flying Solo: 224, Mulbery St. – Soho
Prédio das Heras: Rua Joaquim Floriano, 111, conj:07 – Itaim.