How US Lingerie Dominates The Global Market

Nais at Lingerie Fashion Week

Above: Lingerie Fashion Week celebrated and showcased brands Made in the USA like Nais Lingerie which is designed and manufactured in New York.

“Globally, the lingerie industry has revenue of $32 billion with America having 40% of the market share.” – Renée Mayne.

by Renée Mayne, Founder of Bra Queen, Australia’s largest resource for all things lingerie.

We recently conducted extensive research on the Australian Lingerie Industry and further to that Luis and I thought it would be interesting to research the US lingerie industry and where it sits globally.

The results are fascinating and not just in terms of numbers, but with the buying trends of consumers in the different countries.

Statistics on the US lingerie industry

Annual Revenue: $13 billion
Annual Growth: 3.3%
Employment: 59,464
Businesses: 4,678
Entire US population: 316.1 million (2013)

Statistics on the Australian lingerie industry

Annual Revenue: $194 million
Annual Growth: 0.7% growth.
Employment: 1480 people
Businesses: 170
Entire Australian population: 23.13 million (2013)

Revenue of the Chinese lingerie industry

Estimated Annual Revenue: $5.09 billion

Revenue of the UK lingerie industry

Estimated Annual Revenue: $3.2

Earth globe being squeezed by a clampThe USA leads the trend in world lingerie whereby they view lingerie as fashion not just a necessity. However, following the recession and weak spending conditions consumers confidence lowered as did disposable income, that seen a decease in sales in recent years. Nonetheless, innovation and their love for fashion is adhering to cater to America’s changing demographics and the lingerie industry are expected to drive the industry forward in the coming years.

The USA is a mature market and the percentage profit is forecast to rise at 5.3% per annum over the next five years. Interestingly enough, this increase in profit is largely due to the maturity of the US market place because the products changes are mainly cosmetic and therefore it is much more cost effective to companies, that in turn can be passed on to retailers and consumers by lowering the price of intimate apparel and driving sales up. In the decade prior innovation and improving the bra fit has left lower gross profit margins however in the long run the companies are better off.

Globally, the lingerie industry has revenue of $32 billion with America having 40% of the market share.

Comparisons in buying trends

Made in NY

“The USA is a mature market and the percentage profit is forecast to rise at 5.3% per annum over the next five years.”

Research shows us that American women view lingerie as a fashion item, in comparison to Australian women who view lingerie more as a necessity. Where Asian women prefer to buy high end lingerie and spend more money per set then both USA and Australia.

Article sources: IBIS World, ABS, Business Insider and China Daily.

About Renée

Founder of Bra Queen, Australia’s largest resource for all this lingerie, a lingerie business mentor and consultant and an avid blogger. Obsessed with empowering women with the freedom of self-expression that lingerie gives them. It’s the beginning of living life wide-awake.

Website: www.braqueen.com.au

One Comment on “How US Lingerie Dominates The Global Market

  1. Susie says:

    You know, I really do think that it’s the type of society we find ourselves living in. So the research you quoted below, it’s very typical of the differences we, as simple citizens, can see quite clearly on a broad scale. I personally live it – I see lingerie as a necessity, rarely buying it as a fashion item. I’m simply not buying into the big media campaigns around it – for Sydney, it’s practical, where as what we wear on the outside is more appropriate to the extent I go to for fashion. I then choose lingerie in its practical form to suit my halter neck dresses or shirts, strapless dresses and tops, etc.

    “Research shows us that American women view lingerie as a fashion item, in comparison to Australian women who view lingerie more as a necessity. Where Asian women prefer to buy high end lingerie and spend more money per set then both USA and Australia.”

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