Violet’s Knicker’s “Who’s Violet” Campaign Launched

Who's Violet? Video campaign for Violet's Knickers

“She immerses herself in luxurious and decadent silks and lace, she is a self confessed lingerie and loungewear obsessive. But who is she? Have you seen her?”

The camera pans, the music starts and Violet gets out of bed. She’s wearing a Marjolaine Silk and Lace Chemise and while her face is never shown, it’s clear Violet has exquisite taste in lingerie and a seemingly endless collection of intimates any woman would be envious of.

Violet’s Knickers’ latest campaign, “Who’s Violet” is a beautifully executed and fun to watch video showcasing the online boutique’s selection of lingerie and also show’s off the retailer’s social media savvy.

“…she is a self confessed lingerie and loungewear obsessive.”

“Violet is the ever so stylish woman behind Violet’s Knickers Lingerie Boutique,” said Catherine Coast, founder of Violet’s Knickers, of the video’s protagonist. “She immerses herself in luxurious and decadent silks and lace, she is a self confessed lingerie and loungewear obsessive.”

A screen shot from Who's Violet? Video campaign for Violet's Knickers

Above: Screen shot from “Who’s Violet?” video campaign for Violet’s Knickers featuring Tatu Couture’s Mila Slip

The video follows Violet throughout the day as she meets with a friend, compares lace, window shops and walks about the city all the while seamlessly showcasing brands Violet’s Knickers carries like Kriss Soonik, Suite B, Fleur of England and Tatu Couture amongst others.

Catherine noted that the video is just the start and that she has some very exciting things planed for Violet and Violet’s Knickers in the coming months. In the mean time, keep up with Violet on twitter: www.twitter.com/callmeviolet

To learn more, please visit: www.violetsknickers.com

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