What to Expect at Altitude Intimates 2020 Show
Above: Seven til Midnight at the Altitude Intimates show. Photo by David Cherkis.
Lingerie brands and buyers, mark your calendars – this spring, the Altitude Intimates lingerie tradeshow is returning to the Las Vegas strip from March 17 – 20, 2019 at the Paris Hotel for its fourth annual event, and this one is set to be packed with more fabulous lingerie fashion than ever!
The first-class show has attracted a considerable number of high-profile brands; Leg Avenue, Seven ‘Til Midnight, Dreamgirl, Elegant Moments and Mapalé will be in attendance to name just a few, as well as some enticing independent labels such as Colette and Sebastian.
I spoke to Altitude Intimates’ Val Jones to find out more about what the 2020 show has in store, and to get her expert opinion on the key lingerie trends your customers will be shopping for next season.
Let’s start by talking about why you think Altitude Intimates has been so successful these past three years. What makes it different from other trade shows?
It’s a high-energy show providing exhibitors and buyers with great networking opportunities, and endless chances for business growth.
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Our Fashion Buyer hit Vegas this week for Altitude Intimates Lingerie Conference. We are excited to see the new lines from @7tilmidnight and many others. Expect new stock soon! 😍💅 . . . #theGarden, #Vegas, #lingerie #AltitudeIntimates, #sexy, #new, #femaleownedbusiness, #bodypositive, #sexpositive
Altitude is all about getting down to business and making the most out of the time you are there. The ultimate goal is to close the deal, however at Altitude you get more than that. You build lasting relationships with key players in the business.
Having close to 90 exhibitors in one location truly helps buyers with their forecasting and planning, while being a great trending resource. This tradeshow is a long term investment you do not want to miss out on!
Speaking of trends, what are the key ones for the coming season that you think buyers should be on the lookout for?
• Textured fabrics
• Feminine looks – flowers, pinks, corals, and blues
• Use of sustainable fabrics, especially for swimwear
• Neon is still on!
• Animal print is transitioning from Fall to Spring with a new color palette.
Above: the Fantasy Lingerie booth.
How many buyers do you expect to have in attendance?
Currently we have close to 90 exhibitors, and anticipate buyers to be close to 800. It is terrific growth of Altitude in a short period of time, and we received positive comments from both the exhibitors and attendees.
We are expecting the 2020 show to surpass the previous years with attendees from all over the country, plus Canada, Mexico, Australia, the UK, Latin America, Japan, and the Middle East just to name a few. We are beyond excited with the growth of exhibitors and buyers in attendance.
Above: Fantasy Lingerie’s Premiere Silk collection.
It’s going to be a big show for sure, exciting! What can these visitors expect to see there?
Most exhibitors will be showcasing Spring/Summer collections, and you can also expect to see some Fall previews. Great show specials is always a plus. All key players in the industry will be showing their best collections to date!
Above: Dreamgirl Lingerie.
Getting a first look at the brands’ collections and a chance to place orders is the main attraction of course, but I hear you’ve got some excellent treats lined up too. Can you tell our readers what else they’ll have to look forward to if they plan a visit?
2020 will be special! It’s a celebration this year for our 4 year anniversary. Buyers are excited about our raffle celebration, “Free Cruise Ship for 2”.
We are also looking forward to our list of buyers and exhibitors attending another successful show with a cocktail party by the Paris Hotel pool, which has become a favorite among attendees. Get ready for our biggest show to date!
Above: Dreamgirl’s latest 2019 collection.
Altitude Intimates 2020 will be taking place at the lavishly-decorated Paris Hotel in Las Vegas from Tuesday 17th to Thursday 19th March.
You can register now to attend as a buyer, retailer, distributor or member of the press on the Altitude Intimates website, where you can already request appointments with the brands you’re most interested in, plus find details to get a discounted rate on your hotel stay.
There’s also still time to register as an exhibitor or to become an event sponsor!