- 153-159 Bow Road, Unit 403
- Bow Business Centre
- London, London
- E3 2SE
- United Kingdom
Playful Promises Description
Playful Promises is a London designed lingerie brand, which mixes quirky, directional design with all things playful, flirty and even a little bit dirty.
We are here for sassy, stylish ladies, who love to shout ‘I did it my way’ along to Sinatra, followed by the Sex Pistols. The Playful Promise girl is crammed with confidence, will never take herself too seriously and lives life to the full.
First fashioned by Emma Parker in 2004, Playful Promises is the dream dress-up boudoir. Ten years prior, Emma’s obsession with lingerie was formed after buying her first pair of ‘grown-up’ knickers. This gloriously tiny, lacy g-string with a tulle skirted frill edged in velvet ribbon cost £25 (which was a fortune in the 90s to an 18 year old girl). Of course, she couldn’t afford the matching bra and had to sacrifice going out that weekend but when she put on that g-string finery it was quite unlike any knickers she had worn before. The realization dawned that she could conquer the whole world in pants like those!
Soon her drawers were overflowing with lacy, frilly, fabulous pieces, fuelling Emma’s addiction to lingerie and the lust that drove her to design her own.
Playful Promises collections not only consist of corsets, bras and panties but also quirky gifts and eye-catching swimwear.