Wonderform Intimates Stylish & Affordable Full Figure Options
“Just because you’re plus size doesn’t mean you don’t have to have nice bras.” —Amanda Petriello, director of product development and marketing
When it comes to finding stylish and well-fitting bras in the plus size category, prices are often steep. It seems that the price tag increases as the size goes up, says Amanda Petriello, director of product development and marketing for Wonderform Intimates.
That’s not the case for the Montreal-based manufacturer who prides itself on delivering supportive bras at an affordable price. Styles that deliver top-notch construction and all day long comfort ring in as low as $14.50. Some styles cost up to $24.50, which is still a fraction of the costs compared to others in the category.
“Finding a nice bra that still has support can be problematic,” adds Amanda. “We have a nice niche and we can provide that for our customer. Just because you’re plus size doesn’t mean you don’t have to have nice bras.”
Full figure women can find a range of styles in the Wonderform collection that fit into their daily life—from strapless, convertible styles to sexy, special occasion wear.
The Amazing Lace Full Figure Bra offers incredible support and lift and is enhanced with a smooth lace that disappears easily under clothing. Features include molded cups, seamless lace detailing, adjustable straps and lined wings for extra support. The bra is available in sizes 32 through 42, in cup sizes C through DDD.
For someone who wants something a little sexier, the Unforgettable Embroidered Full Coverage bra features luxe embroidery and detailing with full coverage cups and all-day support. Some features of the full figure style include extra lining and wing support in the back, large hook-and-eye closures and wider, more comfortable straps. This style is available in all white or black with blue embroidery and comes in sizes 34C through 42DDD.
Amanda says that these styles, much like the rest of the collection, are geared towards women ages 25 to 44, and that interest in the brand extends a bit on either end of that age spectrum. “We focus on that in terms of style and design,” she says. “We want to give her something a little different, like lace, so she has some options.”
Full figure styles feature beautiful lace construction and interesting embroidery details, and some styles are offered in a range of fashion colors. For example, the Amazing Lace Full Figure Bra comes in red/black, lavender and black orchid in addition to black, white and nude.
With a range of style options available, Wonderform Intimates focuses on the fit and support of each style that is marketed to a plus-size woman to deliver the everyday apparel solutions she needs. “She want something that supports and fits,” says Amanda. “Support is the main thing she is looking for.”
“It can be frustrating,” Amanda adds, speaking of the bra shopping experience. Some of her personal shopping trials have resulted in the dreaded four-boob effect, something you won’t get in a Wonderform bra.
To combat that, she suggests the Exquisite Lace Bra. It features cut-and-sew cups that provide a better level of support than a molded cup bra. “Molded cups don’t move with you as much,” she says. “But a cut-and-sew style will fit you better because it molds to you.”
While the Exquisite Lace bra isn’t specific to the plus-size category, it does come in a large range of sizes—34B through 42DDD—so that it can fit a variety of different women. “We focus on providing a range for the everyday woman,” says Petriello. “We focus on the average woman rather than only the small or just the large sizes. We want to provide a solution for most of the women out there.”