Yandy.com Brings Inclusion and Diversity to Lingerie
Beautiful, confident and empowered. This is how a woman is meant to feel when she slips into something sensuous from Yandy. Whether she chooses intimates to evoke that special look from her significant other or just to please herself when she glances in the mirror, the main intent is that she takes enjoyment in the feel of Yandy apparel against her skin and the sense of freedom it provokes in her to take control of her own kind of sexy.
Since its inception in 2007, US-based lingerie e-boutique Yandy has been dedicated to making every woman into a sensual and self-confident Yandy muse using an impressive arsenal of flirty fashion and lingerie collections.
Flaunting an average of fifteen thousand products on its e-commerce shop, Yandy.com, works towards the brand’s commitment to helping every woman to find items that will make her feel amazing in her own skin.
“We believe that when you feel amazing, everyone will benefit,” says Nicole Forrester, Director of Digital Marketing at Yandy. “Whether it’s sexy, strong, relaxed or ravishing, we’re committed to offering a range of lingerie and accessories that help you conquer the day and every night!”
Yandy was founded by brothers, Chad and Evan Horstman, who started by selling lingerie out of their garage. From these humble beginnings, the company now boasts around 100 employees, operates from a massive warehouse and carries thousands of lines including an exclusive range of bras, erotic and boudoir lingerie, swimwear, activewear, hosiery, dresses, dance outfits, a year-round selection of sexy Halloween costumes and even shoes on Yandy.com.
Inclusion & Diversity
In just over a decade, Yandy has emerged into a fashion emporium and became the official swimwear sponsor of the 2017 Miss USA Pageant. That year also saw the brand receive official licensing for their Baywatch beachwear, which blends the iconic TV series’ swimwear looks with modern, updated twists.
The success of Yandy is built on two pillars – inclusion and diversity – which not only spans the selection of products offered but also the target market, which embraces plus size customers.
“Yandy continues to seek out lingerie, costumes, and accessories that are size inclusive and a real representation of the Yandy Girl,” says Nicole. “We think it is important to carry a range of sizes, styles, colors, trends and price points to fit our customers’ needs.”
And it’s these values of diversity and inclusion that will continue to propel Yandy’s mission in 2019. According to Nicole, this new year will see Yandy: “look for more plus size style offerings, [offer] tips for men who want to buy for their lady, tips for anyone who wants to delight their partner, and an array of products that make you feel so good about yourself you can’t help but radiate sexy confidence.”
With such a tremendous offering from one brand, you might wonder what really sells, especially as it relates to intimates?
“Currently, the biggest trend in lingerie is teddies,” informs Nicole. “We carry a large assortment of them. Our customer loves them any which way: crisscross details, gartered, plunging, cut out and even long sleeve!”
Although sexy shapes like teddies and bodysuits are frontrunners, classic silhouettes like bra sets and babydolls appear still popular with Yandy customers.
For those looking for something a bit more audacious, choices include open cup bras, body stockings, bondage influenced silhouettes, see-through garments, garters and erotic accessories like handcuffs, vinyl pasties and paddles.
To create the perfect super sexy Yandy Girl look out of the brand’s countless collections, shoppers at Yandy.com can benefit from “complete the look” style advice which helps them to match items in their shopping cart with other recommended pieces.
Brand fans can keep up with Yandy trends, new looks and offers through various social media platforms, like Instagram, Facebook and Twitter.
If that’s still not enough Yandy to satisfy, then there’s a stimulating blog – Yandy Undressed – providing entertainment, fashion tips and company insights whilst translating taboo topics into normalized conversations.
“We launched our Undressed blog where we talk about relationships, sex, how lingerie can make you feel super sexy,” Nicole says, “and we’re even having men answer women’s questions.”
So, whether it’s about how to wear the latest lingerie trends or tips to spice up your love life, Yandy Undressed has some hints.
Essentially, what the Horstman brothers have fashioned out of Yandy is not just a retail experience but also a community where people feel free to explore, express and discover those things which can make them feel more confident both in the privacy of the bedroom and in everyday life.