Yandy Hires New CEO

Yandy Everyday Bra Collection

Yandy announced the hiring of technology, media and ecommerce veteran Thom Brodeur as its new CEO.

The company, co-owned by Founder Chad Horstman and LA-based private equity firm SPK Capital, announced the hire following completion of a nationwide search led by executive recruiter Safire Partners.

“As with most successful start-ups, the time comes when a business transitions into the next phase of its growth,” said Horstman, Yandy’s Founding CEO. “Following 10 years of rapid growth, we are fortunate to have reached that point, and couldn’t be more excited to have someone of Thom’s experience, passion and integrity leading Yandy through this next chapter.”

Horstman will continue to serve on Yandy’s Board of Directors and remain co-owner of the company.

 Yandy Hires New CEO

Brodeur brings over 20 years of technology, digital marketing, media and ecommerce experience to Yandy, having worked in start-up, scale-up and growth businesses such as GoDaddy, Marketwired, EmpowHER, Tallwave, Digital Air Strike, and Maria Shireen. In these roles, he has overseen a variety of functions ranging from brand development and marketing to operations, sales, strategic planning, and technology.

“Yandy is an exciting business with impressive historical performance, but what lies ahead is what makes this opportunity truly intriguing,” said Brodeur. “Having helped build memorable brands, innovative products and world-class teams, I believe Yandy is primed to become a household name, and our customers – present and future – are going to be in for a remarkable ride.”

Founded in 2005, Yandy has since become one of the largest online retailers synonymous with women’s intimate apparel and sexy Halloween costumes. In recent years, the company has also launched its own branded bra and swimwear lines, while continuing to expand beyond its core lingerie and costume businesses into categories such as active wear and loungewear. With over 30,000 products, Yandy boasts an unrivaled selection that has helped it emerge as one of the preeminent e-tail destinations for sexy specialty apparel.

Yandy Everyday Bra Collection

About Yandy: Yandy is a leading online retailer of sexy women’s specialty apparel. Millions of women around the world wear Yandy everyday intimates, lingerie, swimwear and costumes. Our passion for design, fit and fashion drives our company’s “own your sexy.” mantra in everything we do, from product innovation and merchandising to our mission to help every woman discover or rediscover her own brand of sexy.

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