beingU lingerie
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Letter from Paris: Salon International de la Lingerie

Friday, January 27, 2012

“Pour vivre heureux, vivons caché!” “To live happy, live hidden!” – French Proverb This past week, more than 18,000 visitors attended the 49th Salon International de la Lingerie (Jan 21 – 23) in Paris, which showcased luxury, savoir-faire, inspiration and hidden treasures. Secrets were revealed, mysteries unveiled and confidences whispered. Privacy and the search for meaning are the new trends and the ultimate luxury. Gone are the loud, look-at-me reflections of very public, onstage lives. Instead, intimate details reveal a... Read More

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Retailer Spotlight on Bella Bella Boutique

Thursday, January 26, 2012

Welcome to January’s edition of TLJ’s Retailer Spotlight! It’s a new year and we wanted to start this round of spotlights with a feature on the online boutique BellaBellaBoutique.com. Bella Bella Boutique’s founder, Aline Machado has created an impressive online boutique that offers customers a wonderful collection of lingerie, gifts and high-end boudoir accessories. And more to the point, Aline has created an online shopping experience – not just an eboutique with a shopping cart. Bella Bella Boutique creates this... Read More

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BodyRock Sport’s Love For All Bra

Wednesday, January 25, 2012

The talented team at BodyRock Sport recently sent us images from their latest photoshoot highlighting some items including the gorgeous Love For All Bra. The images are amazing and we wanted to share them with our readers. BodyRock Sport designer and Founder Kelly Dooley will showcase BodyRock at CURVENY including her new Empower ‘em Collection which includes the first post – Mastectomy sports bra. We’ll have more details, photos and an interview with Kelly shortly so stay tuned! Love For All Bra Features Front: V-Neck lined with... Read More

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Five Tips to Managing Family Relationships in your Lingerie Business

Monday, January 23, 2012

By Libby Dowd Running a business—no matter its size—is a huge undertaking. Having family members join the corporate team can be a relief to professionals with a lot on their plates, but relatives who share the boardroom also face many challenges. The lines between work and home blur and emotions can often get in the way. Run your family business as a meritocracy and you’ll succeed, says Ira Bryck, director of the UMass Amherst Family Business Center. “A meritocracy is an organization where you’re paid according to what you bring to the... Read More

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Designer Spotlight on Asi Efros of Ann Vogue

Thursday, January 19, 2012

For our first Designer Q&A of 2012, we’re featuring the work of Sleepwear Designer Asi Efros. Based in NYC, Asi draws inspiration from the world she has lived and travelled in to create a luxurious sleepwear line made in Manhattan in the heart of the garment district using pure silks and other high-quality fabrics. “The attention to detail is impeccable. Each stitch is sheer perfection,” – Moira Nelson, Bra La Mode The collection has earned high praises lately. At a recent private lingerie and sleepwear sale hosted... Read More

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Dirty Dolls Trunk Show at Sugar Cookies NYC

Wednesday, January 18, 2012

Last month, Dirty Dolls Lingerie invited us to their trunk show at Sugar Cookies NYC. It was a great night filled with lingerie, champagne, sweets and friends in one of our favorite NYC lingerie boutiques. The Dirty Dolls’ latest collection titled ‘Pinstripe Pin-up’ was unveiled for visitors during the event at Sugar Cookies and a few visitors walked out with some new items. A special thanks to Susanne of Sugar Cookies and Erica and Courtney of Dirty Dolls for having us and hosting such a great event. If you missed it, don’t worry,... Read More

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Journelle’s Warehouse Sale

Wednesday, January 18, 2012

Story and Photos by Christi Reid Christi Reid is a sophomore at LIM College, a fashion business school, pursuing a degree in management and entrepreneurship. She has a true passion for writing and lingerie. Christi is currently interning for the lingerie store Journelle and has dreams to one day open a lingerie store of her own.   This past Friday launched Journelle’s first ever warehouse sale.  A retail space was rented just across the way from the Union Square flagship store and inventory was shipped in from all store locations. The... Read More

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FYI by Dani Read SS12

Monday, January 16, 2012

  “La Despote imagines the return and revenge of Marie Antoinette” We’re huge fans of Dani Read and last summer Dani invited me over to her studio to learn more about her creative process and, what was at the time, a sneak peek at her SS12 collection – La Despote. The collection was in its early stages, but already so fleshed out that it seemed it would only take her a few days to finish it all off and unveil it to the lingerie world. Her studio reflected her creative process with pieces and hints of the collection all... Read More

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Trends

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Blanche Fleur Loungewear AW12

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We just received the latest images from GerhardRosch’s Blanche Fleur line. The loungewear styles are colorful, energetic and seem very comfortable and versatile. The new additions stay true to the company’s slogan that Blanch Fleur adapts to any lifestyle. “Blanche Fleur is for fashion conscious people who are enthusiastic about loungewear in any form and develop by mix and match your individual style!” said the company. Contact Blanch Fleur For more... Read More

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BodyRock Sport’s Love For All Bra

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The talented team at BodyRock Sport recently sent us images from their latest photoshoot highlighting some items including the gorgeous Love For All Bra. The images are amazing and we wanted to share them with our readers. BodyRock Sport designer and Founder Kelly Dooley will showcase BodyRock at CURVENY including her new Empower ‘em Collection which includes the first post – Mastectomy sports bra. We’ll have more details, photos and an interview with Kelly shortly... Read More

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Anna Maria La Bianca Glam Collection

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We’re consistently impressed by the relationships designer Anna Maria La Bianca builds with her customers both wholesalers and consumers. Her signature collection has sold more than 1,000 scarves at Henri Bendel in New York City alone. And everyday she’s receives emails and photographs from customers showcasing their latest purchase. “Everyday I am so pleased to receive e-mails from all the beautiful ladies telling me how they love the many possibilities of... Read More

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The Velvet Room 2012 Collection

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Hand made in Italy and loved around the world would be the best way to describe this Italian lingerie brand. Designer Alessandra di Ioia takes it further stating, “The Velvet room is a daring, soft and delicate tailoring project, with completely handmade realized items, characterized by a vintage, romantic and feminine style.” There are some lovely pieces in this line’s new 2012 collection which includes two ranges, The Official Collection and the EcoChic Project. The... Read More

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FishBelly AW12/13

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Jutta Teschner’s latest collection for FishBelly channels the energy and aesthetics of the roaring twenties into her new designs for AW 12/13. Known for her use of comfortable materials with an extravagant design, Jutta’s new collection is previewed here for our readers. The photography is lovely and gives us a nice look at this new collection. FishBelly is based in Berlin, Germany. For wholesale inquires, contact Jutta at: Tel. 0049-30-28045180 Fax 0049-30-28045181 Email:... Read More

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Bendon’s New Evollove Line

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With an eye on the growing market of young women with larger bra cup sizes, Bendon recently released it’s new D – G cup size line “evollove” that is designed to appeal to this market’s sense of style and desire for functional and fashionable intimates. The debut collection has 10 new styles and is designed with a feminine combination of soft lace and sheer fabrics in “fun, fresh flattering styles.” The collection includes exclusive... Read More

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Industry News

Nicole Scherzinger Rocks BodyRock Sport

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Singer and celebrity Nicole Scherzinger was recently sighted seen wearing BodyRock Sport’s Shauna Tank from the activewear company’s Peek-a-Boo Collection. The celebrity sighting comes on the heels of a recent wave of consumer press coverage for Kelly Dooley, the designer behind BodyRock Sport including a recent interview in the New York Post and coverage in [...]

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Ask The Experts

Five Tips to Managing Family Relationships in your Lingerie Business

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By Libby Dowd Running a business—no matter its size—is a huge undertaking. Having family members join the corporate team can be a relief to professionals with a lot on their plates, but relatives who share the boardroom also face many challenges. The lines between work and home blur and emotions can often get in the [...]

Wholesaler Directory

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N-fini

At N-fini we devote ourselves to manufacture superior quality shapewear. Our concepts are the most contemporary. We skimp on nothing that will compromise the quality of our product lines or the promise to provide beautiful and effective products to our clientele. We are proud of our reputation for offering wardrobe components that offer style and comfort. We consistently research products based on current trends and the... Read More

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Smart & Sexy

Smart & Sexy is the brand that supports women in more ways than one! For every item sold, a donation is given to organizations that support and empower women such as The Women’s Alliance. We believe that great fit, gorgeous styling, and amazing prizes need not be mutually exclusive. Every woman deserves to wear a matching bra & panty everyday – and not break the bank.Our customer wears lingerie for... Read More

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