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Simone Perele Amour 3D Plunge Bra

Wednesday, May 25, 2016

“Often, women think they need to sacrifice style and little details for an everyday bra. But this bra makes us feel beautiful and truly does it all.” – Katia Charle, Simone Pérèle. Editor’s Note: this post originally appeared on the Simone Pérèle blog & is reposted with permission from the brand. How did a sexy plunge t-shirt bra become a number one seller? Katia Charle, Simone Pérèle’s Designer and Creative Director, gives an exclusive behind-the-bra look at the brand’s best-selling Amour 3D Plunge: What... Read More

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OuiHours Spotlight

Wednesday, May 25, 2016

by Michelle Broomes What could be better than shopping for the finest in underwear brands whilst, at the same time, reading about exciting products, updates and events in the industry? Imagine leisurely perusing enthralling fashion, beauty and travel editorials on a gorgeous website dedicated to lingerie and then with the click of a mouse on a neighbouring tab, being presented with the possibility of buying these exquisite lingerie brands from the comfort of home. This is the amazing cyber platform offered to lingerie lovers by intimates retailer... Read More

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Lascivious Swim SS16

Monday, May 23, 2016

Lascivious launches it’s debut swim collection in signature style, reflecting the contemporary design of it’s lingerie collections and strong brand identity within a more commercially priced swim offering. The collection features unique cutouts and intricate detailing in tropical green, gunmetal grey and complimentary copper tones. Styles can be mixed and matched to create the ultimate poolside look and are available to buy exclusively online www.lascivious.co.uk. Scroll down to see a selection of images from the new collection. Questions... Read More

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Izak Zenou Hanro Mural

Monday, May 23, 2016

Hanro mural photographs by Alberto Lama Photography. Earlier this month, Hanro of Switzerland, along with Nigel Barker, Fiona Byrne, and Selita Ebanks, hosted an intimate VIP celebration for the unveiling of a custom mural by artist, Izak Zenou, at its New York City Flagship store in the Meatpacking District. Above: TR Prescod. Ruth La Ferla,and Izak Zenou. Photo by Kelly Traub, BFA. The custom mural by Izak Zenou was painted directly on the walls of the Hanro of Switzerland’s flagship, over the course of four days. Izak’s hand painted mural... Read More

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Brand Authenticity

Friday, May 20, 2016

Above: Oscalito at CURVENY. by Joy Menon, founder of MerchandisingEye.com Recently, I encountered a very popular athletic wear brand, promoting their line by having customers sign up as VIP members with their first purchase. What they were unaware and unclear of was that the company was billing them monthly for being a VIP member. Once customers saw the bill and attempted to dispute, company representatives hesitated to refund, offering a store credit instead. The membership cancellation was also a very difficult process, leaving many customers... Read More

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4 Tips for Marketing Lingerie on Twitter

Friday, May 20, 2016

Not since the invention of the television have marketers been as excited about expanding their reach as they are today surrounded by social media options. They are so excited, in fact, that their number one choice for social media advertising, Facebook, has become saturated with content, leaving some marketing scribes in search of a smaller pond. Enter Twitter. Twitter experienced a 60 percent increase in advertising revenue in 2015. As the owner of a lingerie business, Twitter may be the place to launch your advertising campaign, but only if you... Read More

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Curvy Couture Flawless Contour Wire Free

Wednesday, May 18, 2016

Flawless Contour Wire Free bra comes in Black & Bombshell Nude and in C to H cup with 34 to 42 back. “Sturdy comfy wide straps make me feel like I’m not wearing anything underneath, which is magical at a 38DD. I highly recommend everyone try it on, no matter your age or size!” – Ginger, Curvy Couture customer. by Michelle Broomes, Lingerie Journal Editor There are times when women like everything about a bra except for the underwire. Yet, technically, underwired styles are hailed as giving the best shape and control... Read More

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ILS Fashion Show April 2016

Tuesday, May 17, 2016

Above: Seven ’til Midnight. Last month, the International Lingerie Show shook up its 20 year old runway show by turning it into a Fashion Dinner for buyers, exhibitors, guests and press. The Fashion Dinner was held in the Rio’s 38,884 square foot Amazon ballroom, a huge space that’s normally dominated by a runway that juts into the center of the space. The setting was set with 200 tables prepared for 2,000 guests. (ILS would later confirm 1,890 dinners were served that night.) Above: Ajour. On the floor, arrows marked off where models... Read More

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Trends

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Eveden AW16 Collections

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At any Eveden event there’s a chance to change someone’s life. That’s because the company’s team is devoted to finding the right fitting bra for every woman. Eveden Fit Specialists put that passion into practice earlier this week at the Chambers Hotel in New York City during their Press and Fitting Event showcasing upcoming AW16 styles for Fantasie, Freya, Elomi, Goddess and Huit. “One guest hadn’t been fit in five years and came in slumping over,” said Eveden’s... Read More

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Men’s Hosiery

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Above: Glamory offers five styles of men’s hosiery including the Microman100. “Men wear hosiery for style and support. Whether it’s under their trousers in the office or shorts while out doing everyday things. They are made for the fashion forward guy that likes to dress on point and live the luxury lifestyle.” Guest post by Tim Gettler of Glamory Hosiery. Men are realizing all of the comforts and benefits of tights that ladies have been enjoying for a long... Read More

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Seven til Midnight Strike

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“Strike is intended to inspire women to work out and get fit but to do it in a way that induces self–confidence.” by Michelle Broomes We are seeing a significant movement towards a lifestyle fashion trend known as athleisure where brands are generating active, lounge and even under wear with street appeal so that a consistent and unified level of styling is achieved across our daily casual wear needs (think Beyonce’s Ivy Park range). And it probably won’t be... Read More

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Aima Dora Lingerie

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“Aima Dora is a woman who likes to express her versatility and imagination… a modern woman who is confident, comfortable and radiant.“ Aima Dora, is a lingerie brand from Mauritius that is inspired by know-how and combined with sheer creativity and passion for lingerie. Described as the perfect mix of French lingerie and the imagination that stems from a tropical island the brand notes that its basic principle is to offer collection which is classical, conceptually innovative... Read More

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The Giving Bride AW16

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“My customers love The Giving Bride pieces I have in the boutique and usually comment they would want to wear a piece out for an evening.” – Kate Springmeyer, French Theft Lingerie. by Michelle Broomes, Lingerie Journal Editor. A heart for the beauty and unhindered spirit of the woman is at the core of bridal lingerie brand The Giving Bride. Since 2012, owner and founder of the brand, Maggie Gillette, has endeavoured to show that the true nature of the bride is one... Read More

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SoffiaB Shortie Robes

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Above: SoffiaB Shortie Robes like Poppy Perfection are made in America. by Michelle Broomes Like an alchemist combining secret ingredients to yield a potent elixir, British loungewear designer Sophie Burkart has combined essential comfort with unmistakable and luxurious design to produce glamorous robes that give new meaning to the term “evening gown”. Burkart, owner and founder of loungewear brand SoffiaB, has reinvented the robe and dressing gown from just your typical... Read More

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Chantelle Parisian 4-part Plunge Bra

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“The major benefits of the 4-part bra come from the fact that it’s a hybrid between a traditional three part cup (which provides support and centering of the bust) and a demi with the added vertical seam (which provides uplift).” – Nicole Kivitz, Chantelle. by Michelle Broomes, Lingerie Journal Editor Understated elegance. Sophisticated simplicity. As charming as its geographical eponym. These are just some of the ways to describe the delightful Parisian... Read More

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Van De Velde Spotlight

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Above: Marie Jo’s popular Avero in Orchid. Interested in carrying Marie Jo? Contact: northamerica@vandevelde.eu by Michelle Broomes, Lingerie Journal Editor The Belgian name of Van De Velde is synonymous with the concept of ‘Lingerie Styling’ as well as some of the most esteemed brand names in lingerie on the market – namely Prima Donna, Marie Jo and Spanish brand, Andres Sarda. Van De Velde operates on the principle that retailing lingerie rests on styling the individual... Read More

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Industry News

TLE July 2016 Brand Update

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The Lingerie Edit will be held from July 14 – 15, 2016 at the Savoy Hotel in London. Register to attend HERE. The Lingerie Edit has released an initial list of brands set to participate in the July trade show, which will be showcasing SS17 collection to international buyers. Brands include (but are not limited […]

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Ask The Experts

Athleisure Trend

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Above: Athleisure received a huge boost thanks to the launch of the Ivy Park Collection. Athleisure in perspective: $83 billion – the amount of money Morgan Stanley predicts Activewear will generate by 2020. by Holly Jackson Holly Jackson is a online copywriter and lingerie columnist. She can be found blogging at her website http://www.thefullfiguredchest.com or […]

Featured Retailer

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OuiHours Spotlight

OuiHours Evening Becomes Her

by Michelle Broomes What could be better than shopping for the finest in underwear brands whilst, at the same time, reading about exciting products, updates and events in the industry? Imagine leisurely perusing enthralling fashion, beauty and travel editorials on a gorgeous website dedicated to lingerie and then with the click of a mouse on a neighbouring tab, being presented with the possibility of buying these exquisite... Read More

Wholesaler Directory

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Chambres

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CHAMBRES is a line of luxurious loungewear made for today’s needs and wants. A brand that encapsulates high quality, relaxed elegance and functional design with the touch of sensual femininity. The models are classic yet with a modern twist. Our philosophy is to create collections that are multi-functional with pieces that can be worn for various occasions while always maintaining a sophisticated look.  Read More

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David Victory Fashion Photographer

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David Victory is an international fashion photographer in downtown Los Angeles with access to luxury Beverly Hills locations + studios. Credits such as Lorna Jane Active, Baci Lingerie, Sorme Cosmetics, R2L Fashion, Love+Grace, Ani Aniko, Karina Copado, Camille Wood, GYMDNA, Universal Studios Wardrobe, Dorriz Couture and much more. David provides Advertising, Catalog, Ecommerce, Look Book, Editorial and Lifestyle fashion... Read More

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Moon Claire International

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Moon Claire … combining elegance and sensuality is designed to beautify women, with designs that generate comfort designed for every need. Each garment originates from an inspiration that is reflected in unique and innovative designs to dress her skin art. Moon Claire… combinando la elegancia y sensualidad está diseñada para embellecer a la mujer, con diseños que generan confort pensados para cada necesidad.... Read More

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Verdiani

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Dillar was established in 1954 in Certaldo (Florence) as a “made in Italy” manufacturer and since then it has always successfully supplied customers with the finest quality of available nightwear. Reaching the third generation, the Verdiani family has renewed the look of the company introducing the latest technologies, still respecting its artisan origin.  Read More

Model Directory

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Paris Chanel

Paris Chanel

I have 12 years experience in the modeling industry. I’m the former Official African American Spokesmodel for the International Bikini Model Search (IBMS). I have done promotions (management, team leading, and brand ambassador work), runway, print, editorial, commercial, ring card girl gigs. I have been published in several magazines such as Playboy Mexico, RHK, Moll Mag, etc. I’ve recently been featured... Read More

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Samantha Essence

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Sam Essence, the real name is Samantha. She was a born on February 15 1989 in Barcelona. Samantha works as a model in Barcelona. She was discovered in the Barcelona Tattoo Expo 2013. Shortly after she was the first photo shoot. Later she was the first fashion show for Anna Naagy. First cover magazine to BCN Events Barcelona. She has also been interviewed on Model Management as the story of a mother and tattooed model.  Read More

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Eliza Boraiko

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Hello! I am a student at the Fashion Institute in Los Angeles. Currently on break and staying in Chicago for now, I would love to start modeling again! I feel that I have a very fit and lean physique. I have an abundance of modeling experience from my experience living in Dubai. I walked for Boux Avenue Lingerie and I did numerous shoots for swimwear. I also did high fashion. I love to be active and I am very comfortable... Read More

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Jennifer Alexander

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Jennifer Alexander is a plus size model and writer working in Toronto, Canada. She is a advocate for the representation of diversity in the media. She has worked with many local and international fashion brands to promote positive body image.  Read More

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